Alejandra Marquez’s Profile

Student
Active 8 months, 1 week ago
Alejandra Marquez
Display Name
Alejandra Marquez
Major Program of Study
Communication Design
Pronouns
She/Her

My Courses

COMD3504 COMD Theory FA2023

COMD3504 COMD Theory FA2023

An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.

COMD3505 Special Topics in GD, Fall 2023

COMD3505 Special Topics in GD, Fall 2023

This skills course offers rotating topics in the graphic design field. Topics may include signage and way-finding systems, exhibition design, lettering, experimental typography, and others. Students can take this course more than once (and up to 2 times) with a different topic. 2 hr. lecture, 2 lab hrs, 3 cr Prerequisites COMD 2400 or department permission FALL 23 Topic: Experimental Typography and Lettering

COMD3504-DO64 Fall 2022

COMD3504-DO64 Fall 2022

Course Description This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present. In this context, “theory” doesn’t mean “a hypothesis to be tested” (as in the sciences), but rather points to a set of working beliefs about how the world—or in this case, visual communication—works. Some aspects of certain visual communication theories are based on observable “facts,” but the way these facts are woven together says more about how we construct meaning than it does about empirical answers to factual questions. So why does a design professional—typically an eminently practical, hands-on person working toward a specific end for the benefit of a specific client—want or need to engage with visual communication theories? First, “doing theory” promotes a sophisticated level of reflection about design work—far beyond the touchstones of “did they like it?” and “did it serve its purpose?” Second, it encourages designers to think holistically about the contexts for their work—beyond the immediate job at hand to the larger contexts of the social, the cultural, and the historical. And finally, it recognizes the obvious: today, graphic design shapes our visual world and puts each person at the nexus of thousands of messages each day. In this course, we, as senders and receivers of such messages, will attempt to make sense of all this through our verbal discussions in class, our blog postings, and our research poster design and presentations. We will be looking at two types of theories: generative theories, that explain the “how” of visual communication; and critical/sociocultural theories that explain the “what, where, and when” of design, or the historical, cultural and social contexts. By developing the ability to look at design through these different lenses, professional designers can enhance the quality of their decision-making and have a better grasp on the multiple contexts and frameworks for clients and audiences. We can better understand and evaluate the many issues about local usability and usefulness within broader contexts of ethics, aesthetics, professional and social responsibility.

COMD1340 OL94 Photography 1 Fall 2021

COMD1340 OL94 Photography 1 Fall 2021

This is a beginning course that explores the technical and aesthetic concerns of photography. Through the fundamental concepts of light, exposure, and composition, students will develop the ability to control photographic style to create visually engaging images

COMD1123 FoundationDrawingAfternoon, FA2019

COMD1123 FoundationDrawingAfternoon, FA2019

This drawing course introduces basic concepts, tools, techniques and the role of drawing in design, illustration, animation and games. The course will also cover projection systems, plans, elevations, sections, oblique, isometric, one-point perspective and two-point perspective views.

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