PROFILE
Innovative and creative online advertising professional with a versatile online advertising skill set; ranging from email marketing, ad traffic, search marketing to media buying, RFP responses and account management, with experience in managing a team of operations and account managers to success.
PROFESSIONAL EXPERIENCE
Oberon Media, New York, NY
May 2008 – Present
Director, Advertising & Sponsorships
The leader in delivering casual games to mainstream audiences worldwide, Oberon Media builds and delivers advertising on over 100 game centers online. Through these partners, Oberon reaches more than 40 million people monthly Greater reach and better precision targeting options: 40 million visitors per month 20 million unique casual gamers per month 400 million page impressions per month 20 million downloads per month.
- Promoted to Director, Advertising & Sponsorships October 2010
- Promoted to Sr. Manager, Advertising Operations May, 2010
- Manage ad operations and account management teams
- Provide guidance, direction, and coaching to all members of the Operations team
- Monitor overall campaign delivery, identify potential campaign issues, and work with team to find solutions where
- needed
- Develop and maintain actionable reporting/dashboards related to seasonality, revenue, pricing, sell-through, inventory, product performance, and sales in general
- Oversee the creation of new sales packages and programs
- Drive ongoing operational efficiencies through process optimization, automation, and business rules
- Insure that team is appropriately managing client expectations and deliverables are on strategy, on budget and on schedule
- Continuously review and recommend the latest technologies to maximize efficiencies within budget
- Managing and developing strategic relationships for betterment of business objectives
- Creation of budget for teams and revenue projections for the next year, with quarterly analysis and revisions
Oberon Media, New York, NY
Ad Operations Manager, Global
- Manage department of ad traffickers who’s responsibilities included trafficking and monetizing all advertising campaigns, sponsorships and co-branded integrations
- Point person with technology team and product management teams for implementation of new ad products and enhanced targeting solutions, and cross department product rollouts
- Spearheaded Finance process changes in billing and reconciliation reports through DART and third party reports
- Implementation of new workflow solutions to allow for greater efficiency (such as DART Sales Manager, Rubicon Project, etc.)
- Training other departments in company on industry and ad sales capabilities
- Troubleshoot and solve technical ad issues
- Rollout and process creation for mobile advertising within Oberon’s light versions of iphone and android games and applications
- Creation of weekly, monthly and quarterly revenue and forecasting reporting
- Creation of budget forecast using previous years revenue data
- Effective optimization of campaigns causing jump from 75% brand revenue to 91% brand revenue
Mediaplex, New York, NY
May 2007 – April 2008
Technical Services Specialist
Mediaplex is a wholly owned subsidiary of ValueClick, Inc. (Nasdaq:VCLK), the leading single-source provider of interactive marketing solutions spanning all major Internet marketing channels – web, e-mail, search and affiliate marketing. Through their
four main business units – ValueClick Media, Commission Junction, Mediaplex and PriceRunner, ValueClick, Inc. provides a wide range of media, technology and services to help advertisers, agencies and web publishers reach and sell to their target audiences.
- Technical Support for clients using MOJO Adserver, MOJO Mail, MOJO Publisher and MOJO SEM
- Implementation of ad and mail campaigns for full service clients
- Analyzing and reconciling discrepancies for clients that are upwards of 20%
- Creation of client environments within different products
- Understanding of interaction between ad server and third party ad servers (i.e. DART, Atlas, True Effects)
- Foresee client needs and recommend best ways of utilizing products for maximum efficiency within their company
- Training new and existing clients in products
- Development of MOJO Publisher training manual and webinar
New York Times Digital, New York, NY
October 2006 – May 2007
Ad Trafficker, Classifieds
The New York Times Company is a leading media company with 2006 revenues of $3.3 billion publishes The New York Times, The International Herald Tribune, The Boston Globe and 15 other daily newspapers; owns nine network-affiliated television stations and two New York radio stations; and has approximately 35 Web sites, including NYTimes.com, Boston.com and About.com.
- Optimization of campaigns through detailed analysis
- Implementation of ad campaigns through proprietary ad server, ADX or DART
- Coordination with sales staff to provide detailed information in regards to capabilities of the network
- Coordination with listing service, Gabriel’s to ensure listings and special sponsorships ran correctly
- Understanding of interaction between ad server and third party ad servers (i.e. DART, Atlas, True
- Effects)
Waterfront Media, Brooklyn, NY
March 2006 – October 2006
Internal Ad Operations & Email Manager (Consultant)
Waterfront Media is the premier online publisher of self-help experts. With the Internet at the core of its publishing platform, Waterfront Media connects America’s best self-help experts with millions of people looking to improve their lives through advice, tools and online communities.
- Convert prospects who have been identified through media buys and partnership relationships via all internal channels (public site, newsletters, marketing emails, remarketing emails, comeback efforts) into paid subscriptions
- Development of internal marketing plans for each individual product (SouthBeachDiet.com, DeniseAustin.com, ZoneDiet.com, etc.)
- Email marketing strategy development and execution across all products
- Working closely with in-house creative team, front end, QA, copywriting team, as well as external freelancers to develop and test new creatives
- Email scheduling – utilize email delivery software to schedule e-mail campaigns, monitor campaign delivery, report on issues and make recommendations on enhancements to services
- Trafficking and management of all internal advertising campaigns using Atlas ad serving solution
- Report generation and design
- Daily analysis of all running media
- Make recommendations for campaign improvement including providing feedback on creative and placement performance
MV Networks / MusicVision, New York, NY
February 2003 – October 2005
Network Operations / Publisher Relations Manager
An integrated marketing agency that specializes in designing and executing both online and offline entertainment initiatives for Fortune 1000 brands, using a network of music and entertainment web sites, which includes the best of Hip-Hop, Rock, Gaming and Video Entertainment.
- Researching and acquiring new publishers for a network of over 75+ entertainment related sites
- Continued communication with publishers, finance, and account managers to insure relationships continue smoothly
- Analyzing and compiling reports detailing and forecasting network’s ad campaign history
- Optimization of campaigns through detailed analysis
- Creation and brainstorming for media plans for Fortune 1000 companies (Toyota, Heineken, HBO, Showtime, etc.)
- Implementation of ad campaigns through Advertising.com ACE Serve, Mediaplex & 24/7 Open Ad Stream
- Correspondence with tech teams and sales staff from agencies to insure campaign ran effectively
- Coordination with sales staff to provide detailed information regarding capabilities of the network
SKILLS
Online Media Expertise:
GIF, JPEG, HTML, DHTML, JavaScript, Streaming, Flash, Enliven, Bluestreak,
Eyeblaster, Unicast, Pointroll, Rovion
E-Marketing Experience:
Email, Email newsletters, Sponsorships, Co-branding, Guerilla marketing, Search
marketing, Content integration, Partnership integration, Automated remarketing efforts
Traffic Experience:
Atlas RFP software, Hitwise, Atlas Search Tool, Google Ad Words, Yahoo Search
Marketing Tool, Atlas, 24/7 Open Ad Stream, Eproject, Listserv, Stormpost/Skylist,
Cheetahmail, Mediaplex, Advertising.com ACE Serve, DART DFP, DART DSM, Rubicon
Project, ADX (New York Times Proprietary Ad Server), SOS, Solbright, Gabriels
Classifieds Listing Tool, Salesforce, Adtech
Computer Experience:
Microsoft Office, Lotus SmartSuite, Intermediate web page design, Dreamweaver, Basic
Flash, Adobe Photoshop, Macintosh, Windows 95 – 7, Filemaker Pro
EDUCATION
New York City College of Technology
Pursuing BTech, Graphic Arts Advertising Management
ACHIEVEMENTS
September 2009 – Oberon Media TITAN Award
