“here is new york: Revisited” – Photo Analysis
Recently we attended an exhibition at the School of Visual Arts, displaying photos from and around the time of 9/11 and the destruction of the twin towers. The title of the exhibition was “here is new york: Revisited”. It featured only 300 of the 5000 images submitted by 3000 photographers. They setup the exhibit in commemoration of the tenth anniversary of 9/11. Out of all of those photos there were three that stuck out to me.
The first photo I saw, was this image at the left. It struck me because it is the entrance of the building I work in. The building is One World Financial Center and it is two turning doors that are guilded in gold and glass that is always pristine and clear. You don’t realize how perfect they make them seem until you see them in such a state of despair. You spend most of your time not worrying about leaving a building you work in but you can see the possible doom and gloom waiting outside.
The second photo I saw that stuck out to me was the one at left. Similar to the first photo it is an image of the lobby of the building I currently work in. It stuck out to me because it makes me think of how I would have reacted if I was working the day that 9/11 happened. Which floors windows would have been cracked or broken and trying to exit whilst seeing papers fly around me. I cant imagine what it would have been like but seeing photos like that makes it easier.
The final photo that stuck out to me is the cross photo at the left. It reminds me of post-apocalyptic images usually used in movies. If used for something else you would swear it was simply a great illustration and not an actual photo from an event like 9/11. This photo shows that as much as we would like to suspend disbelief when watching films about catastrophic events there are even if small in chance completely possible.
IAB MIXX Expo
IAB MIXX is an expo / conference run by the Interactive Advertising Bureau which is the informal regulatory bureau that decides on all digital, mobile and online advertising standards and regulations. Yearly during Advertising Week they hold IAB MIXX.
This year IAB MIXX was held at the Crowne Plaza Hotel in NYC and had attendees from all aspects of the online advertising space. Product Managers, Ad Traffickers, Media Buyers from agencies, and publishers as well as other key employees attended the conference and expo hall. The biggest topic at IAB MIXX this year was data and analytics and how it is shaping the ever growing industry. There was also a lot of mention of a movement called “the death of the click” which is asking for agencies to stop using click throughs as the benchmark for a successful online campaign and instead dive deeper into the metrics to find a new benchmark.
At the expo hall were the standard ad networks and sponsors such as Casale Media and Collective Media, who deal in standard ad commoditization and monetization. They also had Pubmatic and Rubicon Project who are yield optimization patforms that help to optimize multiple ad networks all at once through one platform/interface. As mentioned earlier there were a lot of companies that dealt with data and analytics such as Pulse360, Crowdscience.
