Course Description: A study of visual merchandising that takes into account how products are displayed in stores. examines the theoretical and practical use of in-store settings, lighting, special effects, furnishings, and product placement as a type of visual communication meant to influence the customer and deliver a specific message about the fashion brand. The design of visuals for walls and windows, expert presenting tactics, and the influences of color, music, and lighting on customer behavior are just a few of the topics covered in this course.
