I found this article extremely intriguing. knew how important a good name is to a company but I never knew how deep the naming process can go, or even that entire naming agencies exist until now. When the article talked about how certain constants can communicate speed and weight it absolutely boggled my mind but made so much sense when I did the “fip or fop” test. I also found it interesting on the parallels that these namers and naming agencies share with designers. The process of generating idea after idea then slowly getting down to one idea and how namers and the directors of agencies do more than just naming, similar to how its not rare to find designers who do more than just advertising.
as it turns out in this article talks abou naming products and titles. i thought yum was a seperate company than kfc. anthony shore seems to process the names first which sounded like more work than putting the work into the final product. i like how he is taking the time to figure things out rather than just finalizing which clients dont want to see. for 1 person to come up with different company names sounds like magic rather than reality
hello my name is christopher liao current city tech junior my interests is in advertising and campaigning posting for social media. im good at most indesign photoshop and illustrator. im taking cause it is a required course i want a career in advertising. i want work somehwere that advertises on social media
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