Eva Machauf I COMD 3501 I OL01

Category: Uncategorized (Page 2 of 2)

The Weird Science of Naming New Products

I found this article extremely intriguing. knew how important a good name is to a company but I never knew how deep the naming process can go, or even that entire naming agencies exist until now. When the article talked about how certain constants can communicate speed and weight it absolutely boggled my mind but made so much sense when I did the “fip or fop” test. I also found it interesting on the parallels that these namers and naming agencies share with designers. The process of generating idea after idea then slowly getting down to one idea and how namers and the directors of agencies do more than just naming, similar to how its not rare to find designers who do more than just advertising. 

weird science of naming products

as it turns out in this article talks abou naming products and titles. i thought yum was a seperate company than kfc. anthony shore seems to process the names first which sounded like more work than putting the work into the final product. i like how he is taking the time to figure things out rather than just finalizing which clients dont want to see. for 1 person to come up with different company names sounds like magic rather than reality


hello my name is christopher liao current city tech junior my interests is in advertising and campaigning posting for social media. im good at most indesign photoshop and illustrator. im taking cause it is a required course i want a career in advertising. i want work somehwere that advertises on social media


Welcome to COMD 3501 Identity Design.

We will use this site to post images of work to share for class critique and discussion.

Class materials such as assignments, lecture slides, Zoom links and resources are on the class site at https://sites.google.com/view/ comd3501spring

Grades and announcements will be posted on Blackboard.

To get a quick start, please check out HOW TO NAVIGATE THIS SITE.

Carefully read the directions below to get started. Also please check out the UPLOADING INSTRUCTIONS POST on how to post to this site and to your ePortfolio. If you need help using the OpenLab, you can consult OpenLab Help or contact the OpenLab Community Team.

If you’d like to learn a little more about my background and work, please feel free to view my website!

Happy designing,
– Professor Eva Machauf

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