Eva Machauf I COMD 3501 I OL01

Author: Eva Machauf

Eva Machauf is a designer, art director and artist. She teaches Advertising 3501, Identity Design at the New York City College of Technology as well as design classes at the Borough of Manhattan Community College. She received her MFA in painting from the New York Academy of Art, and her BA in Cultural Anthropology from the City College of New York.
Prior to teaching at City Tech and BMCC, she was on the full-time faculty in the Visual Communications Department at Katharine Gibbs School, New York where she taught graphic design, typography, advertising, portfolio development and software skills. Previous to that, she was the Senior Art Director of the Creative Department at the American Management Association.
She has also designed numerous freelance projects, worked as a set decorator for films and commercials and exhibited her paintings in group shows.

“How to use graphic design” by Michael Bierut

Well written with useful insights into the design process. He writes about a range of projects that he’s worked on with some interesting chapters on identity design.
You can ‘look inside’ on Amazon for a taste.
(I took this book out from the NY Public Library, you can reserve it and request to have it brought to your local branch…when they reopen.)


Welcome to COMD 3501 Identity Design.

We will use this site to post images of work to share for class critique and discussion.

Class materials such as assignments, lecture slides, Zoom links and resources are on the class site at https://sites.google.com/view/ comd3501spring

Grades and announcements will be posted on Blackboard.

To get a quick start, please check out HOW TO NAVIGATE THIS SITE.

Carefully read the directions below to get started. Also please check out the UPLOADING INSTRUCTIONS POST on how to post to this site and to your ePortfolio. If you need help using the OpenLab, you can consult OpenLab Help or contact the OpenLab Community Team.

If you’d like to learn a little more about my background and work, please feel free to view my website!

Happy designing,
– Professor Eva Machauf