Eva Machauf I COMD 3501 I OL01

Author: Jean-Alexander Lothian

The Weird Science of Naming New Products

I found this article extremely intriguing. knew how important a good name is to a company but I never knew how deep the naming process can go, or even that entire naming agencies exist until now. When the article talked about how certain constants can communicate speed and weight it absolutely boggled my mind but made so much sense when I did the “fip or fop” test. I also found it interesting on the parallels that these namers and naming agencies share with designers. The process of generating idea after idea then slowly getting down to one idea and how namers and the directors of agencies do more than just naming, similar to how its not rare to find designers who do more than just advertising.