After watching the videos, Paula Scher was very interesting to learn about. Throughout the videos, you learn about her work and how she approach it. She operates with her instincts, she never been a refiner. One of the work she talked about was the Citi bank logo, she created it on a napkin within a few seconds. She said how computers aren’t good for design. Paula Scher says she hated Helvetica, and she want to do and create her own designs that wasn’t made out of Helvetica, because of that she would use art nouveau or deco and taught herself to use them. Paula Scher also says that young designers leap up very quickly because we do not know anything and have a lot to learn. I agree with her because everyday I learn something new. I attend classes and learn from there, I learn from watching videos and even more. The only thing I disagree with her is the Helvetica. I like the font, I think it is easy to read and is used everywhere because it is popular.

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