My thoughts on this article are I’ve never heard of Anthony Shore until now.  I didn’t know Shore named a lot of companies, products, websites, ingredients, and colors.  Anthony was accountable for SoyJoy, Lytro, Yum, and other 160 distinct names.  In the U.S a lot of businesses open up and need a name for their items.  I agree that products, characters, or any noun develop an understanding that is shared of something.  Interesting to find out that the name of “piano” has nothing to do with sounds.  I just tried saying “fip” and “fop” to see which word is faster, I agree “fip” is quicker because “fop”, my jaw drops and it creates a heavy and deep sound.  I find it interesting how the sound of words and letters creates characteristics of a noun, action, verb, or adjective.  Also, coming up with a word that isn’t real is unique and a great impression like “ixxéo.”

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