Logo History Project
We all love social media and are always on it one way or the other. There is not one single person in the world who hasn’t been on social media or heard of it because we are always on our phones. Here comes the app Snapchat everyone has used this app once in their lifetime. where everyone from around the world can see what you’re doing. It is also an easy place where you can show your small moments of life with friends and family.
We might be wondering who designed this cute yet very simple Snapchat logo? Well, the person who had designed the logo is Evan Thomas Spiegel he is a 25-year-old man who is also a billionaire. He was born in Los Angeles in 1990, he is a co-founder and CEO of snap. Spiegel came up with the idea of a popular photo/video sharing with family and friends, while he was attending Stanford University Snap became public in early 2017. Spiegel claimed that he had designed the logo in his bedroom on his computer, and it took him up to one evening to design the logo we see today. The Snapchat logo is very similar to another company called Picaboo. Picaboo is a site where you can print out your photo books, or anything you want to put with the photos you choose to have on it.
Spiegel designed the ghost logo because the photos that are used within the app disappear in a short period just like a ghost if we were able to see them, the name of this little ghost is called “Chillah”. Before when the logo started there was a small smile on the little ghost but as the app keeps updating they decided to remove the face and keep it as the outline of a ghost. A quote from the Snapchat blog itself says, “Many of you have noticed that in our latest iOS update, v5.0 Banquo, our mascot no longer has a facial expression. This isn’t because we forgot the face – it’s because you are the face of Snapchat.” Another evidence from this article states that “ And it turns out that the decision to change the logo might have less to do with making a statement and more to do with not having to shell out in a lawsuit.” This shows us that Snapchat didn’t just remove the little ghost’s face for that only reason but for also not getting find with the lawsuits.
Snapchat hasn’t influenced any other logos since it was created. More so the creator, Spiegel created this logo on his own. People are furious about the change the logo has taken. The thick stroke around the little ghost “Chillah” looks so different compared to the other logos on your phone, and people aren’t appreciated with the new changes. When you’re scrolling through your phone’s homepage you can easily spot the difference with the Snapchat logo, it just catches your eyes easily. People don’t like changes especially when it comes to people already being used to what we see all the time when we click on the Snapchat logo.
We all have used Snapchat in our lifetime whether it was when Snapchat first launched in 2017 or later on the lines. Once you show someone the little ghost “Chillah” everyone knows it’s the Snapchat logo. There isn’t a logo similar to Snapchat’s logo which is why Snapchat is unique on its own.
–Ott, Tim. “Evan Spiegel.” Biography.com, A&E Networks Television, 15 Apr. 2019, https://www.biography.com/business-figure/evan-spiegel.
–Pena, Anthony. “SnapChat Logo Design History and Evolution.” LogoRealm.com, 1 May 2017, https://logorealm.com/snapchat-logo/.
–Rauf, Moiz. “Why Did Snapchat Decide on Using a Ghost for Their Logo?” Quora, 28 Sept. 2014, https://www.quora.com/Why-did-Snapchat-decide-on-using-a-ghost-for-their-logo.
-“Snapchat Logo.” 1000 Logos The Famous Brands and Company Logos in the World, https://1000logos.net/snapchat-logo/.
-“Snapchat’s New, Faceless Logo May Be Due to Legal Woes.” Digital Trends, 7 June 2013, https://www.digitaltrends.com/social-media/snapchats-new-logo-may-be-due-to-legal-woes/.