Unit 3 Project: Creating in a New Genre — Putting Your Newly Gained Knowledge All Together and Convincing an Audience to Hear Your Message
Now it’s time for some fun! Think about what you have learned in your RAB. Now think about what you want to teach your audience. You can create in any genre that makes sense for communicating your message to your audience. You have a lot of freedom for Unit 3 Genre Project, so have fun with this!
- Use your research to come up with your own message. Think about the new knowledge you gained from your Unit 2 research. Arrive at your own perspective. Decide on a message. Your message will be your own new thinking that has grown out of your research. You cannot just cut and paste from the sources you found for your research.
- Integrate at least TWO references to from your RAB.
- Identify and address the audience relevant to your project.
- Choose a genre that you think will best reach that audience.
The second part of this assignment is the Creator’s Statement that explains your creative process.
CREATOR’S STATEMENT
THE CREATOR’S STATEMENT IS DONE AFTER YOU HAVE FINISHED YOUR PROJECT.
Explaining the rationale behind our actions and decisions is an important kind of reflective writing because it shows you and me how you researched, and thought about your conclusions.
Composers of all sorts often write a Creator’s Statement for their audience that explains their inspirations, intentions, and choices in their creative and critical processes. This helps the reader understand the process that led to the final product by providing insight into what the author set out to do, how they did it, and what they might do to further improve the piece.
A successful Creator’s Statement reflects your understanding of your chosen written genre and audience (why you chose this method and who you chose to write to).
Your Creator’s Statement should address the following:
- INTENTION : What was your intention for this project?
- Creation Process: What was your process for writing or creating this letter, op-ed, podcast, comic, visual poem (whatever genre)?
- Provide context. It’s useful to give background on your composition, such as how you became interested in the topic, what were your inspirations, or, if you’ve created a series of stories, how the pieces all fit together.
- Discuss your specific rhetorical situation and related choices: In other words: answer the question “why?” Why did you decide to write in the genre you did? Why did you choose the audience you did? Why did you decide to talk about this particular aspect of your research? What is the purpose of your piece?
- Explain your choice of genre and how you worked within its conventions. How did this genre allowed you to communicate your ideas. What elements of the genre worked to your advantage in communicating your ideas?
- Reflect on how it went. Look back at your composition and evaluate the extent of your achievement as well as note what you would have done differently or better. Are you proud and pleased with what you’ve written? Do you think you have been convincing and clear enough for your intended audience to get what you’re saying and really be influenced by your ideas?
*Note: This should be a clear, detailed document that reflects on and justifies the writing choices you’ve made. Do not just merely answer each question in list form.
What the Unit 3 Genre Assignment IS NOT:
It is NOT simply a copy and paste material from your RAB activity. You cannot just give me the same material you did in your RAB. You must take it to a new level.
We will study and analyze mentor texts. These are called “mentor” because they are intended to teach. In the famous Greek epic poem Odysseus by Homer, the hero Odyseus leaves his home and family to fight in the Trojan War. While gone, he leaves his young son Telemachus in the charge of his friend Mentor to serve as his teacher and advisor. Also in the hero’s journey story, the mentor is the main character’s teacher. So now you have learned a new vocabulary word!
TO REVIEW WHAT WE HAVE DONE SO FAR:
- Unit 2 asked you to research a topic, find research sources in different genres, and reflect upon your own ideas alongside those of secondary sources. In your project conclusion, you reflected on the important things you learned and what people should know about this topic. The next step is to bring your thoughts out of the classroom and into a wider community in the outside world.
- In Unit 3, you will think on all that you have learned and decide on a message that comes out of your newly gained knowledge. You will decide on a target audience and choose a genre to communicate your message. Whatever you choose, it should be the genre that best reaches the audience you think needs to hear what you have discovered and learned.
GENRES TO CONSIDER:
- How will you entreat people to engage with your work? Will they read an open letter or letter to the editor? Will they attend a speech or a TEDtalk? Will they read a feature article in a magazine or an opinion editorial in a newspaper? Will they view a video essay? Will they listen to a podcast?
- The genre choice is yours, as long as it communicates your message appropriately and effectively, and you have considered how to best reach your target audience.
- Notice that there is a story-telling element to all genres. We learned how to tell a story in Unit One Educational Narrative.
Some Genres to consider:
- Podcast
- Brochure
- Informational Poster
- Video essay / Photo essay
- Video Interview (must have at least 2 or 3 interviewees)
- TikTok
- Twitter thread/tweetstorm
- Short fiction story
- Poetry
- Songs and/or song lyrics
- Instagram story/page
- Graphic novel or comic
- Open Letter
- Op-ed for a newspaper / website like NYTimes or Washington Post (WaPo)
- Feature Article for a targeted magazine like People, PC Gamer, National Geographic, Sports Illustrated OR for a targeted newspaper like NYT or WaPo
- News Article for newspaper like NYTimes or WaPo)
- Ted Talk / Speech
- Animated video
- or anything else you can think of and clear with me
Scroll down to explore some of the options.
I. Option to Write An Open Letter
Required length: 750 words minimum 3-4 pages DS (Double Spaced) minimum
An open letter is a letter that is intended to be read by a wide audience, or a letter intended for an individual, but that is nonetheless widely distributed intentionally. Open letters usually take the form of a letter addressed to an individual or an organization but provided to the public through newspaper and other media, such as a letter to the editor.
Resources on open Letter
How to write a Letter (a walk thru)
Mentor Texts:
“We Need to Call Out Anti-Asian Racism For What It Is Racism, Period”
LWu Unit 3 Example Letter Diversity Inclusion Unit 3 Example by LWu
“Letter from Birmingham Jail” by Martin Luther King
“Letter From Birmingham Jail” (excerpts)
“Letter From Birmingham Jail” (entire)
Letter to City Council on Affordable Housing by Cindy Ashley, Orange County Activist
Pause Giant AI Experiments: An Open Letter
Letter to My Son Ta-Nehisi Coates Between the World and Me
Letter to Governor Lee on the Slaughter of Our Children by Margaret Renkl (March 2023)
Open Letter to Hobbyists by Bill Gates (1976)
When I Left Spotify by Neil Young
For the Record, I am Not Pregnant. What I am is Fed Up by Jennifer Aniston
It’s Ok Not to Be OK by Naomi Osaka after the Tokyo Olympics
Open Letter by GLAAD (Gay Lesbain Alliance Against Defamation) accusing NYT of anti-trans bias
Video Letter: Many Years After: City Tech’s Asian American Stories. (an original City Tech production)
Six Open Letters That Changed The World
Guiding Points for Open Letter:
As the writer of this open letter:
- Identify yourself as a member of a particular community.
Identity: How do you identify yourself in connection to the information you want to communicate? Do not tell me you are African American or that you are a college student if this has nothing to do with the message of your letter. In other words place yourself in connection to the community/ies you think needs to hear the message you discovered out of your research.
2.Then determine your audience.
Audience: To whom will you address your letter? Who might benefit from your research? Your audience will be a group that you think needs to hear your message. Do you think your audience will be members of a particular group or community or organization? Are you addressing a local community, say residents of a particular Brooklyn neighborhood, or a community/group on a larger scale–state, national (fellow Americans), or global?
*An open letter aims to be read be a wide swath of public; however you should think in terms of your primary target audience.
3. The audience then determines the purpose. Will you persuade or inform or provide a solution?
Persuade or Inform or Provide a Solution (aka call to action). This part is your message; your message will be informed by what comes out of your new-found knowledge from doing the research BUT it will be your own original message. Your message will be your own new thinking that has grown out of your research. You cannot just cut and paste from the sources you found for your research.
4.Give support for your thinking.
Support: Give background or context (historical or political or social).
Support: Refer to at least TWO of your sources and include a hyperlink to that source.
5.Include visuals.
Visual: Include pictures or artifacts that can provide a visual connection to your letter (has a connection to your message or could be a symbol of your message).
6. Give your letter a TITLE.
II. Option to write an Op-Ed (an editorial, 750 words 3-4 pages DS minimum)
Mentor Texts:
- How to Make a Nation of Meat Eaters Crave the Humble Bean (NYT opinion piece)
- I Make Video Games. I Won’t Let My Daughter Play Them by William Siu
- The Pandemic Kills Compassion Too by David Brooks
- “We are Not the Virus But We Are Part of the Cure” by Andrew Yang
- “My College Students Are Not OK” by Jonathan Malesik
- “The Truth about Kyle Rittenhouse’s Gun” by Farhad Manjoo
- “Advice for Living” by Ruth Bader Ginsburg
- “Stop Googling Let’s Talk” by Sherry Turkle
- “We Cannot Wait to End Racism” by Eddie Glaude
- “We Have the Technology to Stop Superspreading Without Masks by Milton, Nardell, and Michaels
- It is a Delusion to Think Having a Gun in the Home Makes us Safer by Nicholas Kristof
- Trump Won by NYT editorial writers opinion video Nov 2024
Resources on Op-Ed
How do you know it’s an op-ed? Opinion Editorial
How to Write An Op-Ed: How to write an Op-Ed (A Walk Thru)
Writing An Effective Op-Ed (Duke Univ) Writing an Effective Op-Ed (good and clear)
How to Write an editorial, lesson from the NYT: How to write an editorial from the NYT (video)
How to Write an Op-Ed from Duke University: How to Write an Op-Ed from Duke University
How to Write an Op-Ed from Learning Agency: How to Write an Op-Ed from Learning Agency
How to Write an Op-Ed from Harvard U: How to Write an Op-Ed from Harvard U
III. Option to write a Feature Article (750 words 3-4 pages DS minimum)
A feature article is an article written to give more depth to topical events, people or issues. Written by an expert or a journalist, these texts provide background information on a newsworthy topic as well as the writer’s personal slant or experience.
How to Write a Captivating Feature Article: 5 Tips
How to Write an Amazing Feature Article in 5 Steps
How to Write a Feature Article: Feature+article+structure
Mentor Text: In NYT “Love and Black Lives,” Annie Correal finds a photo album on the street, and a sense of human connection and intellectual curiosity lead her to tell the story of a Brooklyn block, the lives of several families, and United States history. Her initial, private thought process results in a New York Times article that chronicles her journey to follow the research about the people of Crown Heights neighborhood.
Mentor Text NYT Feature Article: How Close are the Planet’s Climate Tipping Points
Mentor Text NYT Feature Article: Why are More American Teens Than Ever Suffering From Severe Anxiety ?
Mentor Text The Guardian: Schools are Killing Curiosity
Mentor Text NYT Regional Feature Article: NYC Comic Book Destination
Mentor Text Feature Article with Survey: Global Survey Shows Young People Are Anxious Yet Hopeful (US News and World Report)
Mentor Text Feature Article with Survey: Are Australians Socially Inclusive? 5 Things We Learned After Surveying 11K People for Half a Decade
Mentor Text: Ralph Yarl shooter was ‘scared to death,’ a pattern in shootings of Black men – The Washington Post
Mentor Text: Covid-19 Took a Unique Toll on Undocumented Immigrants (feature article with photos)
Mentor Text (with interactive elements): How Much Sleep Do You Need? (NYT)
IV.Option to give a TedTalk / Presentation (5 minutes minimum) with Visuals
You must also create an outline and powerpoint (words and pictures) to submit with your video of Tedtalk or speech.
Resources on TedTalk
How to Write Ted Talk in 7 Steps
Here are two TedTalks about Making a TedTalk:
- How to Tedx: How to Give a Great TedX Talk GOOD INFO —This short (less than 4 min) talk offers tips (such as):
- Provide the listener with a core idea
- Explain why you are the right person for this talk
- Think about three main points and stories that might go with them
- Try to shape your talk as a call to action
2. June Cohen: What Makes a Great TedTalk (14:00 min) This video goes into more depth with examples and tips such as:
- offer something new. This might be an interesting topic or a fresh angle on a familiar topic. Think local. Your personal perspective is often what makes an idea fresh
- What can make your idea “stick”? What is urgent about your story?
- Tell a story. Don’t just relay facts.
- Start with a hook. (But avoid lame jokes.)
- Practice! This goes for all writing, of course. Read out loud, always.
Use Google Slides: Google Slides
Canva AND What is Canva? (video introduction)
- https://www.canva.com/ is a mostly free (especially if you upload your own images) design program that does everything from posters and banners to storyboards and comic strips. A real go-to tool for a lot of people
How to create a TedTalk — Ted Talk Template
How to Create a TedTalk Outline from Scratch
How to Create TedTalk, an 8-step process
Official TEDtalk organization gives professional tips (you can still get ideas)
EASY way to create a TEDtalk using Zoom : How to Record a Video Presentation using Zoom
Mentor Texts:
“The Danger of a Single Story” by Chimamanda Ngozi Adichie
https://www.ted.com/talks/chimamanda_ngozi_adichie_the_danger_of_a_single_story?language=en
The Danger of a Single Story (transcript) by Chimamanda Ngozi
“Connected but Alone” by Sherry Turkle
https://www.ted.com/talks/sherry_turkle_connected_but_alone?language=en
Matt Cutts, “Try something new for 30 days.”
Richard St. John, “8 secrets of success.”
Kathleen Kolbert: The End of Roe Vs. Wade: What comes next for Reproductive Freedom?
Kathryn Kolbert: The end of Roe v. Wade — and what comes next for reproductive freedom | TED Talk
Megan Phelps Roper: I grew up in the Westboro Baptist Church. Here’s why I left
Quan Zhou: De todos los sitios y a la vez de ninguno
Tim Urban: Inside the Mind of a Modern Procrastinator
How to Sound Smart in your TEDtalk
V.Option to create a video essay (3-5 minutes minimum)
You must also turn in a written transcript of your video essay.
How to Make a Video Essay: GOOD ONE (step by step for beginners by Jesse Sussman)
How to Create a Video Essay: JBlaine-Poster-Multimodal-genres-Unit-3
MENTOR TEXTS: 10 Video Essays That Will Get You Addicted to Video Essays
Mentor Text: Many Years After: City Tech’s Asian American Stories. (an original City Tech production)
Mentor Text: “Corona Virus Racism Infected My High School” by Katherine Oung (an op-doc)
https://www.nytimes.com/2020/03/14/opinion/Racism-coronavirus-asians.html
Mentor Text: “A Conversation about Racism” (an Op-Doc)
https://www.nytimes.com/video/opinion/100000003670178/a-conversation-about-growing-up-black.html
Mentor Text: I am not a virus: Chinese Italian man protests corona virus-related prejudice
Mentor Text: How Covid Changed Education (video feature report — This is long but you can get ideas)
WATCH LIVE: DISRUPTED — How COVID Changed Education — a PBS NewsHour Student Reporting Labs Special
Mentor Text: Don’t Be A Bystander: 6 Tips for Responding to Racist Attacks Don’t Be A Bystander
Mentor Text: Young Playwrights Use Theatre to Fight Gun Violence(PBS Newshour video feature report)
Mentor Text: How to Make your Tiktok Into a Wes Anderson Film
Mentor Text: #1 Way to Strengthen your Mind is to Exercise your Body (Wendy Suzuki neuroscientist)
Mentor Text: The Satirical Resurgence of Reefer Madness (by Yhara Zayd)
Mentor Text: Woke Brands (by hbomberguy)
Mentor Text:Plagiarism and You(tube) by hbomberguy
Mentor Text: Bloodborne A World without Hope by Shinigamieater
Mentor Text: How much it really costs to buy a 1E house in Italy (CNBC make it)
Mentor Text: Democracy by Margaret Atwood (animated video essay — informative — notice use of captions)
LOOK AT VIDEO-PODCASTS (below under Option to create a podcast) FOR MORE VIDEO MENTOR TEXTS. There are some good ones, like:
Why There’s No Such Thing as a Good Billionaire (host/comedian Adam Conover Video-Podcast). Funny and smart. Also — Notice how he cites his sources.
How Trump Second Term Will be Different (Vox)
VI. Option to create an Interview (5-8 minutes)
You must also turn in a written transcript of your interview.
Resources:
Notes-on-How-to-Do-Interview-2-1 (1)
Tips on how to do a video on-the-street interview
Video Interview Mentor Text: Asian Women Share Fear of Harassment (CNN video news interview)
Collected Interview Mentor Text Reflections / Interviews with Sports Industry: When the Coronavirus Shut Down Sports: When The Clock Stopped
Mentor Text (written): NYT Interview with Laurence Fishbourne on Autobiogrpahy of MX and Theatre of the Mind
Mentor Text: How Social Media Platforms Impact Kids and Teens
Mentor Text: Reflections on Love and Family (From Story Corps on NPR)
Mentor Text: On the Day Their Concentration Camp Was Liberated (from Story Corps on NPR) A Jewish mother and her daughter speak about her parents who met in a concentration camp
VII. Option to create a photo essay (3-4 pages, 750 words minimum)
How to Create a Photo Essay: Step by Step Guide with Examples, Masterclass
How to Create a Photo Essay: Step by Step Guide with Examples, 500px
How to Create a Photo Essay: JBlaine-Poster-Multimodal-genres-Unit-3
Mentor Text: “How One NYC Teen Navigated the Pandemic and Make It To Her Senior Year” by NYT writers Eliza Shapiro and Gabriela Bhaskar is an interactive essay with photos.
Mentor Text: Exploring Asian American Identity and Where We Are Really From
Mentor Text: Gordon Parks’s Harlem Family Revisited
Mentor Texts: The Guardian Picture Essay
Mentor Text: The Unexpected Beauty of Co-vid Hair (New Yorker Magazine)
Mentor Text: Timeline: A Year That Changed the NBA
Mentor Text: It’s Not Enough: Living on $100 in NY in the Pandemic
Mentor Text:30 Photo Essays with Examples to Explore
Mentor Text: The Haunting Cycle of Opportunity and Destruction in the American West (an op-ed photo essay from LA Times)
VIII.Option to create a podcast (5 minutes)
You must also turn in a written transcript of your podcast.
Podcast Types:
- Informational
- Personal
- Interview
- Conversational
- Roundtable Panel Discussion
- Fictional/Theatre
ALSO — Video-Podcast: A video podcast is simply a podcast with a video element. The video element could be as simple or as complex as you like, but it often consists of a single static image or a video recording of the podcast hosts and guests.
Resources on podcast and Video-podcast
Notes-on-How-to-Do-Interview (2)
Notes-on-How-to-Do-Interview-2-1 (1)
WRITE AN OUTLINE FOR YOUR PODCAST
How to create a podcast, lessons from the NYT:
- Making A Podcast That Matters, A Guide With Examples from 23 Students
- Project Audio: Teaching Students How to Produce Their Own Podcasts
Free sound effects for pod casts: http://soundbible.com/free-sound-effects-1.html
How to Create a Podcast: JBlaine-Poster-Multimodal-genres-Unit-3
How to Write a Podcast Script (with templates)
Radio script (like podcast script)
How to Create a Video-Podcast (with resources): The PodCast Host
4 Ways to Create a Video-Podcast
8 Podcasts Formats For Your Show (excellent information with mentor text examples)
Podcast Planning Sheet. (VERY HELPFUL– USE THIS!)
Elements of Effective Storytelling Handout
Podcast Listening Activity Sheet
NPR | Starting Your Podcast: A Guide For Students
Example Transcript for Podcast
Podcast with Transcript: Dark Thoughts (NPR)
Mentor Texts
Breaking’s Olympic Debut (NYT The Daily podcast)
Video podcast: #1 Way to Strengthen your Mind is to Exercise your Body
The Story of Roe vs Wade: Who was Jane Roe and how abortion became the most polictically divisive issue of our time (NTY The Daily informatonal podcast)
The Confirmation Hearing of Ketanji Brown Jackson (NYT The Daily informational podcast)
Modern Love: The Podcast R We D8ting (personal essay turned into a podcast)
Mentor Texts: Five-minute Podcasts by student winners
Narrative Interview with 90-year old holocaust survivor by student Lilla Shroff
Interview by Brooklyn Tech students: Juuling at Brooklyn Tech High School
Listen to student Cece Benz’s first-person narrative podcast, “A Day in the Life of an Anxious High Schooler.”
In the podcast “Sexism at Lillian Osborne,” student Kaia Janmohamed used cultural references and quotes from reporters, politicians and activists. Note that this is a huge topic, but she narrowed her exploration of sexism to experiences at her own school.
Informational podcast with expert (using interview clips): “With the Opioid Crisis, Don’t Stop at Narcan” by student Kristina Vakhman
“My Incarcerated Family” (interview) by student Samantha Zazueta
Here is a podcast that uses fiction and theatre: “Alexa, the Start of the Robot Revolution” by students Silas Bartol and Mila Barnes-Bukher. If you like creative writing, this is an excellent example.
Conversation/Interview/Personal Narrative by student reporter WNYC (8-min): Seeking An End to Cycles of Domestic Abuse
More Mentor Texts
Why There’s No Such Thing as a Good Billionaire (host/comedian Adam Conover Video-Podcast). Funny and smart. Also — Notice how he cites his sources.
The Semi-Conductor Shortage (still) (Planet Money, The Indicator, NPR)
Memories of Grandmother Sylvia and Legacy of Slavery — 2 min listen — beautiful story of reading and freedom (Storycorps on NPR)
Mentor Text: Reflections on Love and Family (mother and son conversation on Story Corps on NPR 3-min listen)
Mentor Text: On the Day Their Concentration Camp Was Liberated (Story Corps on NPR 3-min conversation) A Jewish mother and her daughter speak about her parents who met in a concentration camp
Mentor Text: The Book Review: The Pulitzer Winners (interview with Hua Hsu “Stay True”)
Mentor Text: The Ezra Klein Show: Being Animal Could Help Us Be Better Humans (interview with Melanie Challenger, environmental philosopher)
Mentor Text Video-Podcast: Appalachian Horror and Strange Stories (very long in its entirety but you can study the intro / tone / structure)
IX: Option to Write a News Article (750 words 3-4 pages DS minimum). Remember your Source 1 was a News Article, so you are familiar with News Article.
A news article is written to inform and educate readers on current affairs/events. They are used to provide readers with information they need/want to know about the world around them. News articles are written on a wide range of topics to reach the large target audiences of newspapers. Articles can range from current national and international affairs to sports and celebrity news.
How to Write a News Article from University of Hull (UK): How to Structure a News Article
Mentor Text NYT News Article: One Year in a Pandemic
X. Option to write a Poem AND—
- Create a Visual Poem OR
- Perform a Poem
How to Write an Emulation Poem
Tips on Reciting a PoemPoetry Out Loud
Create a Visual PoemCreative Educator
How to Make A Visual POem (a video how-to)
Mentor Texts:
A Viral Poem for a Virus Time by Kitty O’Meara (lots of ideas here!)
Broken English: Three Ways to Speak English by Jamila Lyiscott (spoken word performance)
Unlearning My Name by Mohamed Hassan (spoken word / visual poem)
Interview with NYC Youth Poet Laureate Stephanie Pacheco
Amanda Gorman, The Hill We Climb
Amanda Gorman reads her Inaugural Poem, The Hill We Climb
XI. Option to create an Informational Poster
How to make an Informational Poster: How to make a Research Poster (NYU)
Mentor Text: Bystander Intevention Quick Guide to Reporting Hate Crime
RESOURCES
Canva AND What is Canva? (video introduction)
- https://www.canva.com/ is a mostly free (especially if you upload your own images) design program that does everything from posters and banners to storyboards and comic strips. A real go-to tool for a lot of people
XIII. Interactive Graphic Text
Mentor Text: The NYC Subway Map as You’ve Never Seen It Before
XIV. Comic Strip / Graphic Narrative
Mentor Text: Science Comics (Harvard Lab for AI)
XIV: Newsletter
Medical Newsletter Templates (paywall!)
Canva graphic design for newsletter
Mentor Text: NIH News in Health
Mentor Text: Harvard Health Newsletter
Grading Criteria for the Genre Project with Creator’s Statement:
- Follows the conventions and formatting of your chosen multimodal genre
- Integrates the research from your RAB (at least TWO references)
- Uses quotes and/or refers to specific data or facts from your research
- Uses tone, language, grammar and sentence structure appropriate for this genre
- Carefully proofread
- Submitted on time
- Follows the WRITING PROCESS: Open Lab HWs submitted on time and comments used to write the Final Draft.
- Worked with Writing Tutor
Helpful Resources:
Helpful resources for Unit 3 sound, podcasts, graphics, and video resources — lists of programs you can use to create your Unit 3 Project
Different Genres and Resources: some-genres-Unit-3
The NYT has an entire list of “Mentor Texts” that help you write articles like a sports article and a personal health column. It’s quite useful. It can be found here: https://www.nytimes.com/column/learning-mentor-texts
Here are tips on how to write a Letter To The Editor from the Letters Editor of the NYT:
The Letters Editor and The Reader: Our Compact (NYT)
The New York Times on Letters from How the Young Deal With The Corona Virus
https://www.nytimes.com/2020/03/28/opinion/letters/us-coronavirus-young.html
The New York Times on writing a Letter to the Editor:
What Would You Write in a Letter To The Editor?
The New York Times on writing an editorial:
How to write an editorial from the NYT (video)
The New York Times on creating a podcast: