Writing Intensive
3 cl hrs
An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.
Prerequisite: BUF 1101, (MKT 1103 OR (MKT 1100 & MKT 1102))
Syllabus- https://www.citytech.cuny.edu/business/docs/courses/BUF2203.pdf
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