BUF 2400 – Product Development in the Fashion Industry

3 cl hrs

An introduction to the study of product development from concept to consumer. Students will learn how research is conducted in the fashion industry and how it is ultimately reflected in garment design. Trend cycles, consumer behavior, social, political, and economic influences are discussed as influences on trend development.

Pre- or corequisite: MKT 1210, MKT 1214

Syllabus- https://www.citytech.cuny.edu/business/docs/courses/BUF2400.pdf

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