BUF 2255 – Merchandising Planning and Buying

3 cl hrs

Principles and techniques of retail merchandising with emphasis on contemporary merchandising tools. Included will be the development of the merchandise plan, the model stock plan, calculation of markup, average markup, stock turnover, gross margin and operating profit.

Prerequisites: (MKT 1100, MKT 1102) or (BUF 2203, MAT 1190 or higher)

Equivalent to old course number MKT 1255

Syllabus- https://www.citytech.cuny.edu/business/docs/courses/BUF2255.pdf

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