Media: Radiohead’s ‘Rainbows’

According to Malitz, Radiohead has been trying a new method of making money from their music. Radio new business method has cut out the record companies and those who want to pirate music.  They have offered their new CD “In the Rainbows” on iTunes as a free download. Some can give as much as they want like a contribution for their music. They are making more money this way then from music companies. I feel like record companies are not evolving quickly enough in the digital age. According to Elton “Love for Labels” the music companies need to have better public relations. They need to represent their clients better in conferences etc. Music companies must show their value in the digital age.  I feel there is some hope for music companies. They have to come up with more innovated ways of showing that they are still needed. Lately they have been poorly represented. This must change because artist like Radiohead are getting very savvy about to make money.