Last night, a few great questions came up about the below poster that was shown as an example of the use of color in typography. Why green? and why did they choose the two Es to connect (when E isn’t a blood type).
It turns out that this poster was part of a campaign and green is a brand color. Other elements of the campaign connect different letters See screen grabs from their website below, and check out their website here.
What do you think? Is the poster confusing when standing alone without knowing about the rest of the campaign? or does it work well by itself?
All comments welcome!
