important key terms:


Etymology

Imitari

Semiology

Agglutination

Connotational

Quasi-tautological

Polysemy

Counter-taboo

Psuedo truth

Points I don’t completely follow:

The distinction between the literal message and the symbolic message is operational, we never encounter a literal image in its pure state.

by virtue of its absoluteiy analogical nature, seems to constitute a message without a code.

In other words, the denotation of the drawing is less pure than that
of the photograph, for there is no drawing without style.

Only the opposition of the cultural code and the natural non-code can

At all events, the denoted image, to the extent to which it does not imply any code.

Questions I have about the reading:

What is this code that they repeat in the passage and what exactly does it have to do with the photograph and the text in the Ad?