Technology is everywhere now in 2020, back in the day people did not have as advanced things as we did now but as times passed media is always part of our lives. Media extends humans, we use media everyday to keep us up to date with news that is happening around us. There are many types of media and many different content coming from each. For example, “The content or uses of such media are as diverse as they are ineffectual in shaping the form of human association.”  Media changes the way we see things, and the way we interact with others.  For Example, “It is not an exaggeration to say that the future of modern society and the stability of its inner life depend in large part on the maintenance of an equilibrium between the strength of the techniques of communication and the capacity of the individual’s own reaction.”

A hazard technological progress can bring for individuals and society is the loss of jobs and the change of people. For example,“ Thus, with automation, for example, the new patterns of human association tend to eliminate jobs, it is true.” McLuhan also describes that technology has shaped the way people worked. “The restructuring of human work and association was shaped by the technique of fragmentation that is the essence of machine technology.”

The medium is the message, The role artists and designers can play in “the medium is the message” is by showing the messages behind each of the artwork/designs. Instead of just straight up writing the information, artists can come up with ideas and show by using art. Throughout the years with technology evolving it has also impacted artists. For example, “The percussed victims of the new technology have invariably muttered clichés about the impracticality of artists and their fanciful preferences.” Artists must keep up with technology and work along with it.