According to Herbert Bayer, he believes that art is lacking typography back in his day.“it must, unfortunately, be remembered that we live in a time of great ignorance and lack of concern with the alphabet, writing, and typography.” Herbert Bayer created the Bauhaus typography, he believes that technology will replace the way we read. “the storage of books will be replaced by microfilms, which in turn will change the design of libraries.” The role that typography, photography and other media plays in art is that it conveys a message, photos of protests have a message by just looking at that photo. For example, “once more it became clear that typography is not self-expression within predetermined aesthetics, but that it is conditioned by the message it visualizes.” (Herbert Bayer).László Moholy-Nagy merges typography and photography into typophoto, and believes typography and photography is the same. “Typography is communication composed in type. Photography is the visual presentation of what can be optically apprehended. Typophoto is the visually most exact rendering of communication.” Walter Gropius believed that modern paintings and breaking old conventions and having training will lead to new art in the future. “But when, in the future, artists who sense new creative values have had practical training in the industrial world, they will themselves possess the means for realizing those values immediately. They will compel industry to serve their idea and industry will seek out and utilize their comprehensive training.” He also believes that ‘The Academy’ is not a good way to learn about art. “Schooling alone can never produce art! Whether the finished product is an exercise in ingenuity or a work of art depends on the talent of the individual who creates it. This quality cannot be taught and cannot be learned.“ He is saying art is creativity within one’s self, it cannot be taught.