Bibliography
Adobe UK. âAdobe Presents: D&AD â Behind the Work: Moldy Whopperâ, Adobe UK YouTube, 1 July 2020. https://www.forbes.com/sites/martyswant/2020/02/20/moldy-whopper-ads-show-the-beauty-of-real-food-says-burger-king-cmo-fernando-machado/?sh=44611a734789
Aten, Jason. âBurger Kingâs New AD Features a Moldy Whopper. Hereâs Why Thatâs Acutally Genius Marketing.â Inc.com, 20 February 2020. https://www.inc.com/jason-aten/burger-kings-new-ad-features-a-moldy-whopper-heres-why-thats-actually-genius-marketing.html.
Burger King. âThe Moldy Whopperâ, Burger King YouTube, 19 February 2020. https://www.youtube.com/watch?v=oSDC4C3_16Y
Beatrice Warde, The Crystal Goblet, or Why Printing Should be Invisible (1930): Warde_CrystalGoblet
Bruno Munari, selected chapters from Design as Art (1966): Munari_DesignAsArt
Chou, ShinâYi, et al. âFastâFood Restaurant Advertising on Television and Its Influence on Childhood Obesity.â The Journal of Law & Economics, vol. 51, no. 4, 2008, pp. 599â618. JSTOR, www.jstor.org/stable/10.1086/590132. Accessed 2 Dec. 2020.
Guilbeault, Douglas. âDIGITAL MARKETING IN THE DISINFORMATION AGE.â Journal of International Affairs, vol. 71, no. 1.5, 2018, pp. 33â42. JSTOR, www.jstor.org/stable/26508116. Accessed 2 Dec. 2020.
Kettemann, Bernhard. âSemiotics of Advertising and the Discourse of Consumption.â AAA: Arbeiten Aus Anglistik Und Amerikanistik, vol. 38, no. 1, 2013, pp. 53â67. JSTOR, www.jstor.org/stable/43025841. Accessed 1 Dec. 2020.
Paul Rand, Good Design is Goodwill (1987): Rand_Goodwill
Sullivan, Luke and Edward Boches. Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads 5th Ed. Wiley & Sons, 2016.ÂÂÂ
Swant, Marty. âBurger King CMO Fernando Machado Says Moldy Whopper Ads Show The âBeauty Of Real Foodâ Without Preservatives.â Forbes.com, 20 February 2020, https://www.forbes.com/sites/martyswant/2020/02/20/moldy-whopper-ads-show-the-beauty-of-real-food-says-burger-king-cmo-fernando-machado/?sh=44611a734789. Accessed 25 November 2020.
Leave a Reply