Brooklyn Boulder’s response to the killing of George Floyd sparked outrage at the way the company used the event to promote their climbing gyms. It also publicly opened up an ongoing history of racial discrimination in their workplace and especially at the corporate level. BKB denied some of the accusations and says is working with a DEI consultant to work on their problems. Most of the accusations came from employees based in NYC and coincidentally (or should we say conveniently) every NYC employees who were furloughed due to COVID, were fired without previous notice on July 2nd due to, according to BKB, being financially unable to keep supporting their staff. At the same time, BKB announced the opening of its new location the following month. The above IG posts were archived on their Accountability Dashboard, due to “we understand they are insensitive and tone-deaf.” This was perceived as a move to hide and not admit their wrongdoings.
https://brooklynboulders.atlassian.net/wiki/spaces/BBDW/pages/353731644/BKB+s+Archived+Instagram+Posts
Fenty Beauty by Rihanna is a makeup company that has been a role model of inclusivity since day one. Their make up line offers foundation shades in many different skin shades. https://www.instagram.com/p/BY9PocNlkFm/?utm_source=ig_web_copy_link
Nike’s Your Can’t Stop Us promotional ad is a masterpiece of inclusivity. It shows people of all genders, races, backgrounds, abilities. https://www.youtube.com/watch?v=WA4dDs0T7sM