Filippo Tommaso Marinetti is a Italian poet and the founder of the futurist movement. He wanted people to break free from traditions and embrace the technological things. “We went up to the three snorting machines to caress their breasts.” This shows that Marinetti was fascinated and is obsessed with machinery. Marinetti believes that technology is the future.

Aleksandr Rodchenko, Varvara Stepanova and Aleksei Gan, were members of The Constructivist Group. “Rodchenko utilized new technology and mass production in an attempt to give form not just to revolutionary concepts of functionalism and economy but to ideal Soviet citizens as well.” They had similar view with Marinetti, by encouraging artists to break free from tradition and embrace the future with technology.

El Lissitzky traveled around Europe and the US spreading constructivism. In “Our Book” Lissitzky talks about book design while dreaming about the future. Lissitzky was kinda disappointed with the book development. “Notwithstanding the crises that book production is suffering, in common with other areas of production, the book glacier is growing year by year.” “Then comes further growth of the communications network and increase in the volume of communications; then radio eases the burden.” But then at the same time, he is also looking forward to what the future will have. Each of these authors have similar views. They believe the technology would be a great addition to the future and will change the way of how creativity is used.