According to Helen Armstrong, in today’s world design should be socially responsible. Design should explore the issues pertaining authorship and universality. Design is like the new activism when it comes to social issues because it engages people to react and act to social issues. The evolution of new technologies has enabled designers with the tools and power of self-expression to engage their audience in politics and cultures.

According to Bruno Munari, the designer has always been an artist but far from the type that produces artworks for the richest. The designer is someone who solves aesthetic problems. It is someone who designs objects to be functional without sacrificing taste. The designer is responsible for solving the aesthetic problems of everyday objects because only then we can achieve a stable life.  

Designers speak a visual language. They are responsible for successfully delivering a message through the combination of colors, shapes, forms, symbols, images. Designers know how to correctly use different elements to convey the correct message.