Author: Glenn Compitello

Linguistics is the study of language and Semiology is the study of signs used in communication. Both usually work together but most people do get confused between the meaning of the both. Some people thought Semiology is only used in writing but it’s used in everyday life such as signs for bathrooms and road signs. I learned in the article was that the only way language can exist is from past communication systems actually working rather it being a completely new thing. Language can always takes from the past and present for it to stay around. Additionally, if a language doesn’t take from present times it can turn into a dying communication system.

Another interesting take away from the text is the idea that speech is psychological concept of ideas. This really relates to how semiology is used in communication, due to the fact that talking takes the use of social cues. Social cues are signs, I might not be as in depth as semiology in writing. In speech, when having a conversation with another. Our minds are using semiology to create thoughts psychologically.

Communication design is related to visual arts because they both use similar language and are visually aesthetic. Design is a form of visual art with its composition the only difference is the graphic design principles. Most graphic design principles are equivalent to the grammar of contrast.

Rudimentary communication methods throughout history have been used in graphic design since the beginning. These tactics were mostly used as the basics of graphic design. 

The Bauhaus school used a “communication method of emotional detachment for a more rational and universal approach.” The bauhaus school choose to not let their emotions get in the way of their designs. This really helped make the group a powerhouse in the design world because of the strong communication with the public. This idea of “emotional detachment” is brought up a lot during the article explaining how different designers used it for a more clear and subjective message. Also dives into how a lot different eras of design like 1950-60s in how america separated themselves from the international era of design for a more Corporate approach. Now how technology is so good that the informational systems are so easy to use anyone can make designs.

 

Jessica Helfard talks about how designers in the past made things that challenged social and societal norms. Most designers nowadays should “approach complex problems” in a similar fashion. A modern designer can really have a stronger message if they communicate about it through their design. I think this really supports why contemporary designers should concern themselves with older designs. For example, “Rodchenko, Moholy-Nagy and Bayer attempted to actively reshape their societies through design….. New Soviet Union they transformed individual artistic intent into a collective utopian vision.”  This example really brings out the idea of understanding of using social issues in design. 

 

“As the new millennium unfolds, graphic designers create within a vest pulsating network in which broad audiences are empowered to produce and critique.” This example talks about how the internet has made everyone’s design accessible. Especially with social networks like pinterest anyone can upload a design and get critiqued about it. I think honestly that the vast network out in the internet can help designers mostly with newer strategies. Even just finding something that looks interesting and fun putting a individual spin on it can have a big impact.