Rudimentary communication methods throughout history have been used in graphic design since the beginning. These tactics were mostly used as the basics of graphic design.
The Bauhaus school used a “communication method of emotional detachment for a more rational and universal approach.” The bauhaus school choose to not let their emotions get in the way of their designs. This really helped make the group a powerhouse in the design world because of the strong communication with the public. This idea of “emotional detachment” is brought up a lot during the article explaining how different designers used it for a more clear and subjective message. Also dives into how a lot different eras of design like 1950-60s in how america separated themselves from the international era of design for a more Corporate approach. Now how technology is so good that the informational systems are so easy to use anyone can make designs.
Jessica Helfard talks about how designers in the past made things that challenged social and societal norms. Most designers nowadays should “approach complex problems” in a similar fashion. A modern designer can really have a stronger message if they communicate about it through their design. I think this really supports why contemporary designers should concern themselves with older designs. For example, “Rodchenko, Moholy-Nagy and Bayer attempted to actively reshape their societies through design….. New Soviet Union they transformed individual artistic intent into a collective utopian vision.” This example really brings out the idea of understanding of using social issues in design.
“As the new millennium unfolds, graphic designers create within a vest pulsating network in which broad audiences are empowered to produce and critique.” This example talks about how the internet has made everyone’s design accessible. Especially with social networks like pinterest anyone can upload a design and get critiqued about it. I think honestly that the vast network out in the internet can help designers mostly with newer strategies. Even just finding something that looks interesting and fun putting a individual spin on it can have a big impact.
