Overall what I get from these three short excerpts is design should be more intellectual. It should be more system-like and constructive. Design must be deliberate and intentional and confirm to a set of rules. To these artists systemic design is directly related to modern design. According to Brockmann good design is based on “strict formal principles” it is direct and follows a certain pattern. He also says “Every visual creative work is a manifestation of the character of the designer. It is a reflection of his knowledge, his ability, and his mentality.” As we can see here, creativity, spontaneity, abstractness etc do not fit the criteria here. Good design is based on what the designer knows and his ability to execute it. This leads to a more logical design mindset. There is not much room for creativity or expression if there are such restrictions as this.
What I’ve noticed between Gerstner’s passage and Brockmann’s is that they both bring up the grid. They use the grid to represent the epitome of rational design. “Working with the grid system means submitting to laws of universal validity” says Mr. Muller. Though I don’t exactly know what universal validity means, I can estimate that it might mean widespread acceptance. Meaning that it can be understood by a huge number of people. Gerstner uses the grid as a plug in feature. It is made to gauge the amount of techniques to use in a confined area based on mathematical solutions. “The typographic grid is a proportional regulator for composition, tables, pictures, etc. It is a formal programme to accommodate x unknown items. The difficulty is: to find the balance, the maximum of conformity to a rule with the maximum of freedom” he explains. It is used to express the balance of logic and creativity.
To conclude, good design is based on logic, conformity and intentionality. It must be logical and follow a set system to make sense. Conform to existing laws and practices allowing it to be widely accepted socially. In addition must be intentional to show clarity. It gives clear direction and purpose to the piece displayed allowing it to be timeless.
