From the passage itself, it was all kinda interesting to know about. The word signifieds sounds pretty weird even in modern times. he breaks down advertisements down in such a complex way, that i might not be able to compete with. I can try and come close to interpreting ads in a deeper way so my audience can be like “oh wow, that’s so interesting I never thought of it that way.” But i just don’t don’t think i would be a better ad “analyst” i’m in no way, shape or form giving myself shame but i’m just saying facts considering how i can only give small details whenever i think it’s necessary. I don’t think i can beat him in a type of debate where you would figure out any advertisements’ meaning, with that being said. You could also say he was mad wordy. I pretty much thought so too.

What in the world does he mean by lexia in this case?