According to these three designers, there is a certain way of designing. For each, every approach is different, itâs just the type of method that they use. For example, Jan Tschichold believes that using the axis grid is useless and wrong. However, using asymmetry is more convenient and itâs easier to design. Tschichold says how creating these designs take time and effort, you canât just rush out a design and think its perfect, âIt is essential to give pure and direct expression to the contents of whatever is printed; just as in the works of technology and nature, âformâ must be created out of function.â From this, you can see how serious he is about his work, Tschichold also believes in pushing the new âworldâ of typography rather than the old one since the old world just uses past and ânot appropriateâ methods.
For Karl Gerstner, he believes that looking for the problem first and then finding out your possible solutions is best to get started on a design. He also really likes being precise when designing because there is no room for mistakes when youâre trying to be logical. Additionally, Gerstner uses a table when creating designs, this table is used for double checking to see if everything is in the right place. Gerstner made this table and labeled on each box a possible solution, so when heâs finished with a design, he can just check each category and see if he got anything from them, âEven so: it contains thousands of solutions thatâas could be shown by checking an exampleâare arrived at by the blind concatenation of components. It is a kind of designing automatic.â He also uses grids, which he says helps him alot when organizing. Although it does seem very complex, he says it’s easy to use once initiating. âThe difficulty is: to find the balance, the maximum of conformity to a rule with the maximum of freedom.â
Josef Muller-Brockmann was also another designer who believed that using the grid system is an important part of designing. Brockmann believed that part of a design is to show the audience how you used your tools, in these terms, the grid. âthe designerâs work should have the clearly intelligible, objective, functional, and aesthetic quality of mathematical thinking.â One very important thing to note is that Brockmannâs grid is very different from Gerstnerâs table. Brockmannâs grid is to be followed carefully, he is another designer who also admires precision, âEvery visual creative work is a manifestation of the character of the designer. It is a reflection of his knowledge, his ability, and his mentalityâ. I find it interesting how every designer has their own unique way in tackling designing problems. Each one is different but it still gets the job done in terms of designing.
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