Beatrice Warde believed printing to be a method of sending messages to people. She compared printing to drinking wine in a glass cup in the sense that the wine should be viewed by everyone. She said that “The most important thing about printing is that it conveys thought, ideas, images, from one mind to other minds. She also compared the fine arts to listening to music in a language you don’t understand. Both shut down the logical part of your brain and leaves the abstract part of it to fully take it in.

I believe Gyorgy Kepes believed something similar if not the same as many of his artworks in his book were abstract as well. He also thought art was like a machine. In his words, “The only way to master it visually is to perceive it in its dynamic quality, in the functioning interconnections of its visible parts.