Domino’s
The Domino’s logo is one of the most well-known logos out there with its striking colors and the famous domino piece incorporated in their name. The logo is to appeal people so they be attracted to go to their store. The logo had some changes throughout the years to give it a better view for the people.
The Domino’s logo has some history behind it. The dots on the domino piece has three because it was the first three original locations. At first, they were going to add a dot each time a new store opened but they decided to scrap that idea since it was growing rapidly and it would be a lot of dots to put in the domino. They picked red, blue, and white because it’s colorful and everyone would see it so they choose those colors, with the shade of the colors changing through the years. The font they used on their logo changed over the years, the font right now on logo is a Pluto sans heavy.
The logo was changed a few times here and there. The reason it went through changes was so that people can read it better from the road, more specifically the 1970’s logo. The color of the logo also has changed, not fully changed as in different colors but just the tone of the color. The reason for this was because they wanted to have a more striking appealing to the audience. The pop of color did attract more people and made it easier to spot out in public.
The Domino’s logo has changed slightly but not as that big that they ditched their old design. Each time they changed it, it has the same domino piece and the same name with it. The original logo from the 1960’s is red and white, nothing special but it has the domino like the other logos that come after.The 1970’s one changed completely by adding different colors to the domino’s logo and changing where the text was placed. But then in the 1990’s one they changed the orientation again and made it a diamond shape. They also went back to the lower-case letters. In 2012 they changed the logo once again and this time they ditched the pizza in Domino’s. The reason for this was because they were known not only for pizza but for other foods they sold in their store. Since the people knew this, they decided to ditch the pizza and just keep it just Domino’s.
The people that created the Domino’s logo was Tom Monaghan and Sam Fine. The way they came up with the logo was because the name of the pizza shop was called Dominos so they decided to make a domino as part of the logo. Like stated before they wanted to add a dot to the domino every time a new store was added but that idea was scraped after they found out that would be too much to add on the domino. The color they wanted to go on it originally was black and white because it was a domino but they went for red instead (which was the original logo).
You see the logo everywhere, online, posters, and on billboards. When you go on the road you can see them advertising on the billboards with their logo and their offer. On the internet it’s the same thing. If you go to a website you might find them advertising their deals for pizza or something else and their logo to go along with it. Even when you walk down the street you might find a poster about Domino’s. They advertise in magazines as well, presenting their food to make you want to go to their store. They also give out sometimes flyers out with coupons to make you want to go there as well. Their logo is on everything they advertise from online to the outside world.
The Domino’s logo was changed a bit throughout the years with one major change in the 1970’s. This logo is well known throughout America, everyone knows what they stand for and so they ditched the word pizza in the name. The logo itself is to show they could do more than pizza. It’s a good design logo, it’s strong in itself that just having Domino’s is enough because people know it and the domino piece to show their three first locations.
Citation
“Domino’s Logo.” 1000 Logos The Famous Brands and Company Logos in the World, 1000logos.net/dominos-logo/.
Monaghan, Tom, and Robert Anderson. Pizza Tiger. Random House, 1986.
