Course Description/Overview:
This exploration of visual merchandising examines how products are presented in the retail world. This class discuss how stores use their environments, lighting, fixtures, and special effects to communicate a fashion brand’s unique traits and influence consumers. Topics covered include creating displays for specialty and department stores, designing visuals for walls and windows, and professional presentation techniques, focusing on the effect of color, music, and lighting on buyer behavior.
Syllabus Link:
BUF 2230 Visual Merchandising Syllabus_Jackson_2020 2
Visual Color Wheel and Color Analysis Project
BUF 2203 Visual Color Wheel and Color Analysis Project
Elements of Design in Fashion Show Critique
Elements of Design in Fashion Show Critique
Resume
Cover Letter
