Category: Brand Timeline Project
Subway is a National/international Sandwich Fast Food Restaurant whose brand “Eat Fresh” and purpose has always been to bring fresh and quality food to many people around the world. Created in 1965 By 17 year old Fred DeLuca, in an attempt to earn money for college, and financed by Peter Buck, It was originally named Pete’s Super Submarines and located in Bridgeport, Connecticut. Their logo has changed multiple times over the years and as of 1968 has kept a consistent Yellow and Green colour palette to remain recognizable. The first logo was designed by their first employee, Dick Pilchen Who Suggested that the name be changed to subway instead of super submarine, which both owners agreed to. Since then Pilchen has been working on and updating the logo over the years with Subway’s marketing team
