Advertising and design is my major under communication design but at my internship, I’m learning more design that’s conceptual to attract a particular audience group. Since this agency specializes in brand activations for target groups to learn about a particular brand and interact with it through design is within the realm of advertising even though I’m not doing a 360 campaign. But, I work closely and shadow my supervisor whom which is the creative director as he articulates and comes up with various concepts to show clients what the team is thinking in terms of creative direction.

I’m learning a little more about how relationships are formed with creative and clients to harmoniously create beautiful work with open communication. I’m present at most meetings to catch up on the latest update with a specific account to try to understand the ask of the client’s intentions/ vision to make it better for them and their consumers. My enthusiasm to get my hands on each client brief such as Cigna, Corning glass which I’ve currently worked on during my first two weeks here has made me mentally aware of what is expected in short turn around time.

I’m currently working on an in-house design for the agency sleep screen design on the monitors, the wallpapers will be customized using their brand color, logo, Hand lettering and body copy from their brand shared values that will recycle the animation as long as the screen is in sleep mode, But the main purpose of this is to get more  exposed  to better conceptualize ideas that create impactful experiences. I still have a way to go until I’m fully confident enough to brainstorm meaningful ideas to pitch.