The company that I’m working with as an intern for the summer is Eventive Marketing which is located at 437 Madison Ave, New York, NY 10022 that houses 11-50 employees. Currently, the company is private hoping to become public as it’s under many subsectors of the Omnicom family. Event marketing is an experiential agency that brings brand activations to life for their client’s audience which they’ve worked with closely such as ( PNC Mortgage, NFL, UFC, Cigna and many more.) They’ve just obtained a new account from Cigna and I’m currently working with the creative team as a creative on the project brief. I’ve just completed the first round of designs that I art directed to present to the client this following week. What was asked of me was to design a Marathon shirt design that uses Cigna brand colours in a newer and fresher way than before since the color blue was used intensely. The shirt was also supposed to represent the Marine Corps Marathon using their logo along with Cigna. To get back onto the topic of discussion, Eventive Marketing was founded in 1992. There was one article that mostly discusses briefly what challenges Eventive had to overcome with NFL client. The interview was written down word for word as the interviewer ask the president basically how much planning and precision it takes to create a functional brand experience & the answer to that was ” Critical brainstorming as a whole agency and careful wordsmithing with strategy to then, carry out a tangible interactive execution done by Creative/ Production.” 

The bottle they gave me the first day

Rooftop deck for when I want to work outside

 These are the first rounds of shirts I’ve worked on.

 

PSA:I have not taken any picture of the agency inside because they’re in midst of moving into the TBWA building. Until then stay tuned as I’ll be getting my desk real soon!