Jessika Tantisook of Starvation Alley Farms knows the image everyone has of cranberry farming. “Yes,” she laughs, when I ask about the Ocean Spray ads featuring guys in waders submerged to their chests, surrounded by floating berries. “It’s just like that.” For a few weeks each year, anyway.

In 2010, Tantisook and her partner, Jared Oakes, moved to Washington to take over ten acres of cranberry bogs from Oakes’s parents. They decided to turn it into the state’s first organic cranberry farm—despite all expert advice to the contrary.

Five years in, the farm is now certified organic. They produce their own raw, unsweetened cranberry juice, which has found devoted customers among health-seekers, craft-cocktail connoisseurs, and farmers’ market shoppers alike. And the pair is working with neighboring farms to help them make the same transition to organic. Tantisook estimates there are fewer than twelve organic cranberry farms in the country, totaling three hundred acres—compared with about forty thousand acres of cranberries grown nationally.

via I Think I Cran | Lucky Peach.