Central Coast AVA

Located in California, U.S.A.

Established in 1985

Amended in 1999 and 2006

American Viticulture Area (AVA)

AVA Sub-regions

Arroyo Grande Valley AVA

Arroyo Seco AVA

Carmel Valley AVA

Chalone AVA

Cienega Valley AVA

Edna Valley AVA

Hames Valley AVA

Lime Kiln Valley AVA

Livermore Valley AVA

Monterey AVA

Mt. Harlan AVA

Pacheco Pass AVA

Paicines AVA

Paso Robles AVA

San Antonio Valley AVA

San Benito AVA

San Bernabe AVA

San Francisco Bay AVA

San Lucas AVA

San Ysidro District AVA

Santa Clara Valley AVA

Santa Lucia Highlands AVA

Santa Maria Valley AVA

Santa Ynez Valley AVA

Sta. Rita Hills AVA

York Mountain AVA

Counties not required to register with Alcohol and Tobacco Tax and Trade Bureau

Contra Costa County

Monterey County

San Luis Obispo County

Santa Barbara County

Santa Clara County

Santa Cruz County


Come visit the Central Cost, see and taste our Pinot Noir today…

Cesar Chavez

86 years old

Born in March 31st, 1927

Born in Gila River Valley, Yuma, Arizona

Lives in San Luis, Arizona

Founder of the National Farm Workers Association (UFW)










Helen Turley and Ann C. Noble Profiles

Sources for Helen Turley:



Name: Helen Turley


Residency: Weedville, Elk County, Pennsylvania 15868

Education: Cornell University in Finger Lakes Region of New York


1977 – Worked in the lab for Robert Mondavi Winery and then Chappellet Winery

1984 – Moved back to California and became winemaker for B.R.Cohn

Few years later – Winemaker for Peter Michael Winery in Knights Valley wine region.

1991 – Start planting a vineyard in the Sonoma Coast wine region.

1995 – Made wine for Turley Wine Cellars, owned by her brother Larry.

Helen Turley worked for Colgin, Martinelli Winery, Kapcsandy Family Winery, Blankiet Estate, Pahlmeyer Winery, Landmark Winery, and Bryant Family.


Sources for Ann C. Noble



Ann C. Noble

Name: Ann C. Noble (American)



–           1974 – Wine/Sensory Chemist and retired professor from the University of California, Davis. First woman hired as a faculty member of the Viticulture dept.

–          Invented the aroma wheel (Enhancing the public understanding of wine tasting and terminology.)

–          Retired in 2002 and in 2003 was named Emeritus Professor of Enology.

–          After retirement, she participated as a judge in the San Francisco Chronicle Wine Competition.

Robert Mondavi NORTH COAST!

Sylvia and I found that Robert Mondavi is not only important in a sense where he established his “namesake winery in 1966 with a vision to create Napa Valley wines that would stand in the company of the worlds finest” he is also the reason of why we have wine tasting in wine shops today. Robert Mondavi came up with the idea to have tastings in wine shops, his brother thought he was crazy and he punched his brother in the face and went to start his own business. Mr. Mondavi chose Kalon Vineyard in the heart of Napa Valley as the home for Robert Mondavi Winery. Located in Oakville, California- his winery is renowned for producing some of the finest Cabernet Sauvignon wines in the world as well for its Sauvignon Blanc grapes- Mr. Mondavi also crafted his signature wine, Fumé Blanc.

Also Robert Mondavi Winery sources grapes from some of Napa Valley’s finest vineyards, including Stag’s Leap (Carbernet Sauvignon and Sauvignon Blanc) and Carneros (Pinot Nior and Chardonnay). Mr. Mondavi believes that wines should reflect their origins, “that they are the product of soil, the climate, and the careful stewardship of those precious resources” He belives the combining the newest techniques and technology and wine making traditions. Carneros means sheep in Spanish and according to their site, Carneros spanning the southernmost potion of Napa and Sonoma Valleys, Carneros AVA lies just north of San Pablo Bay, where exposure to ocen breezes makes this the Napa Valley’s coolest vineyard area. The location is ideally suited for Pinot Noir and Chardonnay, which thrive in the cool, lengthy growing season with warm summer days tempered by marine winds and fogs.

Also, Robert Mondavi Winery practices environmentally friendly sustainable farming methods which includes, conserving soils, water, managing pests, and recycling water and materials. He is indeed a man who pursues goals of excellence and passionate of breaking barriers in the wine industry.



{Caroline Tse & Sylvia Marino}

California – North Coast

Stretches from San Francisco Bay for roughly 120 miles. It covers more than 50 miles from the Pacific coastline and encompasses several important wine regions such as Napa Valley AVA, Sonoma County, Mendocino County, Lake County, Solano County and Marin County. There you can find the most important grape variety found in Napa Valley – Cabernet Sauvignon. AVA subregions of Napa Valley consist of Central AVAs, Western AVAs and Eastern Mountain AVAs.

A Journey to Wine Heaven by BM3

A Journey to Wine Heaven

Retail Wine Shop Analysis

Benjamin Mendoza III

New York City College of Technology





A Journey to Wine Heaven

On a Friday full of reports, studying, and laundry my friends called me to tell me that I should ditch my choirs and drive around with them.  Me, being the ever faithful hardworking student jumped into my car to pick them up.  After everyone was accounted for we decide to go to a Minado Sushi Buffet in Long Island.  We get there at four o’clock only to find out that the sushi buffet was closed until six o’clock.  We all sighed and started to mope back to the car with rumbling stomachs.  When we get to our car which was in the middle of a parking lot shopping center my classmate Jennifer Cortez saw Stew Leonard’s.  Stew Leonard’s is an importer, distributor, wholesaler of wines and spirits.  At that very moment I already knew what she was going to say.  After much clawing and dragging she convinced me that I should now be the ever faithful hardworking student and head into this store to do the unconceivable, homework.

As we strolled in the store, the first thing I noticed was that it looked like a warehouse.  One of the benefits of this layout is that it is easy to walk around, however the drawback of this format was that a person can easily miss out on great deal.  The strength of the store’s layout is that if you know what you are looking for you can find it with ease; though its major flaw is that it is not friendly to clumsy people and simple to lose products via theft or misplacement.

The store has the most customer friendly layout I have ever seen.  With all the easy to read signage that contained accurate descriptions of what is in the wine, how it will taste, year, location, and law code (when required) make picking the right wine straightforward, even for a novice.  The store’s highlights regions like Italy, France, Argentina, Spain, Portugal, Australia, Germany, the U.S., and even local New York wines, with sub-sections like fine wines, house wines, dessert wines, and magnums spread about.

The regions are well organized and easily identified, found mostly by flag and some signage for smaller regions.  Starting with Italy, the breakdown of this region was into three groups; the main regions of Tuscany and Piedmont with an additional section for the rest.  With its Italian flag over the wines this was a good starting point, as it is placed at the front of the store.  France is located is the most divided section with shelves dedicated to five regions.  South of France being the biggest, Alsace, Bordeaux, Burgundy, Rhône, and Loire, as well as, outlaying wines around those sections for the rest make-up the majority of French wines.  The only region of France not in this section is Champagne.  All of the champagnes and sparkling wines are next to each other by the Fine Wines Room.  The fine, or expensive, wines are place in a separate room that is heavily monitored and protected with some of the bottles having waxed tops (they felt so good to touch) and tamper devices that make it difficult to steal them.  Spanish wines are all located next to each other hosting Argentina as the most abundant with Chilean, Portuguese and Spanish wines close by.  All of these regions except Portugal are represented by their flags.  The U.S. is split up into different wines sections such as Sauvignon Cabernet, Sauvignon Blanc, Pinot Noir, Merlot, Chardonnay, Zinfandel, Syrah, Red Blends, and my favorite section ABC (Anything But Chardonnay). Most of the U.S. wines come from California and Washington, but a few local New York wines make their way on to the scene and often steal the show on their own shelf.  Australia has a small section that touts some attention with its flag above it with New Zealand nearby on its own dedicated shelf.  Unfortunately, my favorite wine region, Germany has the smallest section, but is pretty respectable with its selection of Riesling and Spätburgunder.  The dessert wines section contains everything from Sake to Ice wine on its very own shelf.  Last but not least the magnums are in a corner by fine wines and the house and boxed wines are places very close to the entrance with prices from five dollars to forty dollars, (Hello, Yellowtail!).

Their variety of wine is quite overwhelming at first, but once you get settled in the only word to describe it is heaven.  Even with my modest understanding of wine, there was quite a lot of knowledge floating about, eager to be absorbed.  Mind you, I was only looking for things I knew but when I left the store it was with a collection that touts a Dalwhinnie (Highland Scotch), Cozio Amaretto (Cordial), Hypnotiq (Blended Cognac/Vodka), Villa Antinori (IGT, Super Tuscan), an Avignonesi (DOCG, 100% Sangiovese), a Cinzano Asti (Sparkling Wine), Fritz Windisch (Pradikatswein Auslese Riesling), an Affentaler Valley of the Monkey (Qualitswein Spätburgunder), a Luigi Bosca Reserva (Argentina, Mendoza, Maipú, Syrah), Catena (Argentina, Mendoza, Malbec), Alta Vista Premium (Argentina, Mendoza, Torrentes), Piper-Heidsieck (Semi-Dec Champagne, not from Champagne), a Wagner (Ice Wine, Riesling), and a boxed wine that holds four times the amount of a regular bottle, in less the space, by Wineberry holding Chateau Real Martin Perl De Rosé.  All of the above wines were given a stamp of approval by the staff, as they take their selection of wine to heart.  They not only know the product, they buy it as well and have tasting sessions when new product comes in.

The demeanor of sales assistants on the floor was very friendly and knowledgeable.  The store manager, Luigi Amato, also works the floor and is very good at informing his staff of trends and wine knowledge.  He is also the leading product salesman.  The staff follows his lead and takes part in any and all discussions on the floor.  If an associate does not know something, they ask Luigi and he almost always has an answer.  Customers are treated like family by associates like Davin; and the cashiers are friendly and helpful, even getting you boxes for your large purchases or nets for your smaller purchases.

With a wide price range on all alcohols ranging from four dollars to $2,300, shoppers of all kinds can come and enjoy their selection.  The wines range from four dollars to $800, but you can order more pricey wines through their catalog.  Most of the wines that are $500 and up are from Bordeaux and are in the Fine Wines Room.  The mean price of wines in this section is about $125.

The store also hosts a variety of added benefits such as upon checkout everyone is offered an opportunity to join the Stew Leonard’s email/mailing list which will get you a catalog with coupons of up to ten percent off your purchase.  Being on the list also keeps you informed of wine tasting events.  For example, on Saturday, April 13th an event hosting a taste of over 200 wines was held in the store.  Correspondingly, the store has restrooms which are helpful for the big tasting events.  When there are no grand events, they host smaller daily tastings of favorites from the staff and products that are recommended from their wineries.

Now comes my only complaint or should I say recommendation of improvement.  I would suggest is to have some Eiswein on stock.  The lack of German Eiswein was a turn off at first, but the staff swiftly suggested a replacement in the dessert wine section from Wagner Vineyards of Finger Lakes, N.Y.  They also offered to order anything I wanted, even by case; so I could get my Eiswein, but I would have to wait which is a disappointment for obvious reasons.

The store left me with a feeling of safety, even though the store is open with an easy exit not designed to prevent theft.  At first, from a security standpoint that was a problem for me, but there were cameras everywhere, as well as, closed display cases of expensive and popular items.  I was impressed by the overall security and tamper bottle top covers that help prevent theft in the Fine Wines Room.  With one of those devices on, even if someone was able to steal one of those bottles, they would end up breaking the neck of the bottle which would defeat the purpose of stealing a $250 Bordeaux.

With a family-like environment, the place is operated wonderfully by Luigi and his staff.  This setting spills onto the customers, who are also very friendly and helpful as well making it a delightful place to shop.  Most of the customers repeat the same advice given to them by staff, so if you here the same thing multiple times, you know why.  I definitely give Stew Leonard’s two thumbs up and had I known it was a franchise I would have visited a closer one since Carle Place, N.Y. is a bit far off, but if you have the time I would suggest going to see Luigi and his staff, especially during a wine tasting.  You can find Luigi, Davin, or anyone else on staff at 221 Glen Cove Road, Carle Place, NY 11514 and they can be reached at (516) 742-2588.  The store has been opened for two years and is quite successful. Thanks to the spirits, and the company I had, it was an overall positive experience and I’ll be head back once I have depleted my collection.  Pictures will be posted on YouTube for viewing at http://youtu.be/R7tCturguV8.  I must say that my professor was right; being a student of wine has its advantages and this was one of them.  By the way the sushi buffet was delicious and if you want to try out their sister buffet, Nori Nori, in Flushing; I would not object.

Washington RED

Climate: Dry, Temperate due to the rain shadow effect of cascade mountains.

Soil: Thick layer of sand and gravel

Grape: Cabaret Sauvignon, Syrah, Merlot

Wine taste: Black cherries, Dark fruit, Raspberries, Mint, Chocolate. Smooth and medium bodied.




Oregon Red Wine

Williamette Valley
Grape:Pinot Noir
Soil: Volcanic, silt, sediment ed rocks, bolders, hills
Climate: cool climate – warm climate
taste: Fresher than California’s with higher acidity and more intensity fruity than Burgundies.
Viticulture:Sustainable farming includes the use of cover crops between the vineyard rows.
More than just scenery, these plants return nutrients to the soil, encourage beneficial
insects and control erosion on hillside vineyards during the rainy season
Viniculture: Hand harvesting
History:John Wood and Ron Heyman
References : www.oregonwine.org

Washington (White)

Soil: Sandy

Grape: Chardonnay, notable Riesling

Climate: Mostly Temperate & Dry in the mountains irrigation is needed due to the 6 to 8 inches of rain fall; but can be Cool & Damp in the land under the clouds

Regions:  Puget Sound AVA – Has white wines that are often compared to Bordeaux.  With unknown grape varieties such as Madeleine Angevine and Müller-Thurgau.  Benefit of Dry climate and sandy soil helps winemakers avoid phylloxera. 

Historical Figures:  One of the earliest recorded plantings in the Puget Sound area was done in 1872 by an American Civil War veteran named Lambert Evans on Stretch Island, near modern day Allyn-Grapeview. Evan planted several varieties of Vitis labrusca there.

T. Parker Discovering Washington Wines pg 7 Raconteurs Press 2002

Ron Irvine was the first person to bring Pinot Noir in the region.  http://washingtonwine.org/25/profiles/ron-irvine

Niagara Pennisula – Canada

Climate: Cold


  • Clay, Silt, and Sand
  • Clay helps soak up water
  • Silt and sand lets the water drain.

Grape Varieties:

Red Wine

  • Cabernet Sauvignon
  • Merlot
  • Cabernet Franc
  • Baco Noir
  • Gamay Noir

White Wine

  • Riesling
  • Chardonnay
  • Vidal Blanc
  • Pinot Gris
  • Sauvignon Blanc
  • Gewurztraminer

Region: Niagara Peninsula

  • Harvest at -10C
  • The Vintners Quality Alliance (VQA)
    • The official body that regulates the Canadian wine industry. Winemakers in VQA must follow strict regulations governing how they produce and label their wines.


“The climate of Ontario is very much tempered by large bodies of water as it is bordered to the south by the Great Lakes. This has the effect of maintaining a climate temperate enough to grow grapes for wine production.”



Historic Figures

– Jackson-Triggs

– Paul Bosc (Chateau des Charmes)

Elaine Triggs – Culmina Family state



The Sommelier Prep Course – Gibson

Jancis Robinson’s Wine Course – Jancis Robinson