For my wine shop analysis I decided to go to Heights Chateau, located at 123 Atlantic Avenue, Brooklyn. Lauren and I met up at school on Sunday to explore the wine shop. Their store sign was large and quite visible from afar. The front was all glass windows to make it easy for consumers to glance in at the many wines they have. As soon as we opened the door, we saw shelves and shelves of wine. The shelves against the wall were the height of the ceiling while shelves at the center of the store were shoulder length. We were glancing through so many different bottles of wine, it was a bit overwhelming. We asked the employee what was the most popular wine sold there? She replied by saying that they don’t really have a specific wine that sells exceptionally better than the others but she did mention New Zealand’s Sauvignon Blanc being a popular choice. She also told us that this wine shop has been in business for 35 years and that it was passed down from father to son, making it a well-known wine shop in Brooklyn. We then asked how they sold their wine? She told us that they encourage their customers to try new things. For example they would ask the customer what they usually like to drink and introduce something new to their taste buds, yet have elements of the previous drink that they usually like. We asked about wine trends and she mentioned organic and biodynamic wine, wine that didn’t contain pesticides and had to go through a strict process to get the acknowledged label of “organic” by the government. We also asked about prices, she said the most expensive wine they have goes for $3000 while the least expensive goes for $6.99. She also told us that they sell wine by country and region. At the end of our visit we decided to buy a bottle of wine to try at home. I bought a dessert wine called Chateau Petit Vedrines. I really enjoyed it because of how sweet it was.