Retail Beverage Shop Analysis/ Comparison
Upon my visit to the Chambers Street Wines store, I had the pleasure of meeting the manager Angela who answered some questions I had for her. The first question I asked her was, “What are your popular wine varieties?” she responded “Pinot Noir, Chardonnay and Prosecco” I then asked her “What are some popular selling regions?” Angela answered “The popular regions people usually ask for are Spain, Italy and France” The last question I asked Angela was “In the last year was there a change in sales based on regions of wines sold?” she replied “there sales are pretty consistent, however recently there has been a focus on the European region. She then informed me about the tastings they offer during the week and that unfortunately I was a day early for a tasting. Angela then gave me a card and suggested I look up events they will be having on their website calendar.Angela then let us walk around the store further overlooking the layout of the store.
chambers street wine
In this picture you see some bottles of Barolo Red wine. I find this bottle in the middle the most interesting because I never saw a wine bottle this big and it was also covered with wax.This particular wine bottle has a retail price of $499.99 in the year of 1990 from Italy. This particular section of red wine was extremely high in prices. When I asked why this was so, Angela replies “the Barolo is a vintage style wine being produced in the year of 1990. Also the older the year the higher the price of wine.”
Chambers street
In this picture of Sauvignon Blanc, year 2015 white wine from New Zealand, with a retail price of $13.99. Compared to the red wine the price has a major difference for several reasons. One being the red wine is a vintage, from being aged for many years and the white wine is only one year old. Another is the region there is a major request for Italian wines and New Zealand does not have many requests from customers.
chambers street
In this picture is a poster of Champagne production.The Chambers street slogan for Champagne is no tank methods used they promote organic producers.” Help put back Terroir back in Champagne”
Chambers store
In this picture you see the layout of the Chambers store that has several posters of maps representing the many different regions that they have in their store. Also if you look you will see a green dot on the tags this provides customer with a choice of organic wines. Angela informed me,organic wines are in high request from customers.
I find it pretty interesting that organic wines are making a big come up and there is a high demand for them in recent years. It makes me think will this in future years change the wine game completely?
As the sales associate stated, prosecco is growing exponentially, it is a marked alternative to the escalating prices of champagne and flat out tastes great.