PDF of Retail Shop Analysis Assignment s12

5% of course grade

 Task:

Visit a retail wine store (a suggested list is on the back of this page). Review the store set-up and analyze the benefits/drawbacks of the store. Compose an essay analyzing the store’s attributes/weaknesses.

Role and Audience:

As a student studying wine you will be in the role of investigator, seeking out a better understanding of various styles of wines. The audience of the paper is anyone interested in visiting a retail wine shop.

Format:

• Proper APA format for essays
• Business card or promotional material of the store must be attached to the back of the paper.
• Alternate format: post analysis on OpenLab with link to the retail wine shop.

Expectations:

This assignment will be assessed for the following information:

• Clarity of information communicated and the student’s ability to analyze and interpret the attributes/weaknesses of the wine retail shop.
• Analysis should be 2 pages long and must include (but is not limited to):
  • How customer friendly is the layout of the store?
  • What regions are highlighted and were they organized and easily identifiable?
  • Do they offer a wide price range?
  • Recommendation of improvements and why.
  • Additional comments.
  • What added benefits are available in addition to sales?
  • Demeanor of the sales assistants…

Student Learning Outcomes

Upon completion of this project, students will be able to:

1. recognize fermented beverages and where they are produced;
2. discuss wine making methods and wines producing areas;
3. recognize and define wine terminology;