I decided to visit the Park Avenue Liquor Shop; do not let the name fool you, as this store carries a huge selection of alcoholic beverages, (not just liquor) from outside the United States. The Park Avenue Liquor Store recently moved from its previous location, into a more spacious building. It is now located at 270 Madison Avenue, in Manhattan.
My ideal store happened to have the most horrible display of hospitality I have ever seen since my visit to the Department of Motor Vehicles last year. It is important to mention this as the associate who assisted me in the store happened to mention that the previous establishment is known for being rude and unfriendly; but I digress.
The associate at the Liquor Shop, Ben, was the most attentive employee in regards to questions, concerns, and information. He explained that the store recently moved, so their entire stock of wine had not completely transferred over yet, and thus explained the ladders, set-up diagrams on the floor, and some empty shelves. Other than that, the store is spacious, with wine shelves that housed a stock of the wine bottles on the display shelves. The store was organized in terms of the type of wine, and country. There were signs above the shelves as well as the ceiling in order to help distinguish what you could expect to find in that section. The regions varied from France, California, Germany, and Italy, to name a few. While the store was in the middle of a location transition, all the necessary displays have been already setup, with the regions and bottles mostly organized.
The price range in the store ranged from incredibly inexpensive wine starting at $5, all the way to $2000. According to Ben, they also had wine in much higher price ranges, which were obviously kept out of sight, under lock, and under the strictest temperature regulations. The interesting thing about the store is that the temperature will fluctuate in order to keep the wines chilled. Ben gave me a wine catalogue, which contained all the wines the store carried, as well as the highest quality wines, which cost $15,000 and even more. Although the catalogue given to me was for the previous season, it was more than enough to give me a general idea of the liquors that the store has available. Not only does this store sell individual bottles, but also by case, due to the nature of clients who purchase from them.
A benefit that I immediately noticed as soon as I walked in the store was the great customer service in this store. At any point, whether you are a new customer, or a returning one, the employees are eager to help. Any complaints (not that there will be many), will always be promptly addressed by the employees. This is definitely the place to go to for your wine needs. Even as I made my way out the door, Ben insisted I return, and only come to the Park Avenue Liquor Store to buy all my alcoholic beverages; with a personality like that, and the hospitality received, I can’t think of any other place I would rather purchase from.

The Front of the store.

I thought they wouldn’t mind letting me take pictures inside the store since they were friendly but they didn’t allow it.