What is a logo? A logo can be identified as symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc., or represent its business. One example of a successful logo comes from Walt Disney Studios, which is one of the most iconic film production companies that still exists today. Since the creation of Disney Studios, the company has undergone many considerable changes especial towards their logo.
HISTORY OF WALT DISNEY LOGO
Walt Disney is considered one of the most famous and most successful artist and businessman of all time. But he wasn’t always successful, like most famous people Walt Disney career started of rocky. His first business venture which was known has Laugh-O-Gram Studios, went bankrupt in 1923. Unfortunately, he had to start a new company over from scrap with only $20 in his name. After heading to Hollywood, with the help from his brother Walt Disney was able to create and produce two lucky shorts called Alice, and Oswald the Lucky Rabbit. Both creations were successful but sadly Walt Disney failed to protect the copyright to his own creation and lost the contract to them. He later came up with a cartoon called Steamboat Willie that featured a Mouse who we know as Mickey Mouse, and that cartoon became successful.
Logo # 1 “The Revolving Mickey”
The first Walt Disney logo showed a picture of Mickey Mouse, the most renowned character on a black background. The logo also featured a wordmark “Walt Disney” and “Home Entertainment” in lime green. When the logo was animated, in the company’s films and TV shows, the logo would change into different colors. Walt Disney’s logo was shown to be both a unique design and a testament in order to showcase technological leaps in animation that Disney was making in entertainment at the time.
Logo #2 “The Castle
In 1995 the original Disney logo underwent a major change. The new Disney logo featured a bright blue castle with the text across it that says “Walt Disney Pictures.” The castle in the logo is shown to be Cinderella’s castle with an arching line overhead. This logo was meant to symbolize a sense of fantasy, wonder and imagination. It also calls upon dreams of excitement and romance in order to draw in the children’s attention. When you see Cinderella’s beautiful castle you can’t help but wonder what is exactly inside. This logo was used up until 2006 and a new logo was created as what we now see today. Cinderella’s castle became more detailed and refined. The castle showed the towers glowing, making the logo look more appealing.
New Castle Logo
Cinderella’s castle was given a major upgrade such as the castle’s balconies, windows and even a moat. This picture serves to be even more eye-catching to the average viewer. On the current Disney logo, a shooting star was added to replace the arching line in the original castle logo. The shooting star is to represent that if you continue to wish and believe your dreams will definitely come true.
TYPEFACE USED IN DISNEY LOGO
The original name this freeware typeface was called “Walt Disney Script.” This type of typeface falls under the category known as “Casual Script.” Some people may assume that this was the actual hand writing of Walt Disney but that wasn’t the case. The typeface became the Walt Disney company’s corporate logotype which symbolized the actual autograph/signature of Walt Disney. This typeface was created by a designer named Justin Callaghan, and was first released in 2000. The “Walt Disney Script” continued to modernize and was eventually renamed “Waltograph” in 2004.
Typeface created by Justin Callaghan
CONCLUSION
Disney has created an incredibly popular and most effective logo. Disney has even made their logo a critical part of their marketing and branding efforts Millions of people around the world are able to recognize the logo from the blink of eye, and what it represents. That has made Disney the successful company that it is.
Sources:
https://www.logaster.com/blog/walt-disney-logo
https://en.wikipedia.org/wiki/Waltograph
