Course: Visual Merchandising (BUF 2203)
Instructor: Dr. Alyssa Adomaitis
In the department of business, this course is an exploration of visual merchandising by considering the product presentation in the retail environment. Which it explores the theoretical and practical use of in-store settings, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.
