Afternoon,
In a few weeks we will have speaker who will discuss OOH/Large Format Signage, this article is a nice introduction into the segment, covering Digital and what is currently known as Static. I would argue that the term Static is miss leading, since motion is now available on non digital signage as well.
https://www.smartbrief.com/original/2019/11/static-vs-digital-ooh-here-how-they-stack?amp
