Hospitality Services Marketing _ HMGT4702 E580 Fall 2018
- OpenOpen
School / Office
Professional Studies
Department
Hospitality Management
Category
Faculty
Project Description
Hospitality Services Marketing looks at the relationship among the various components of the hospitality industry and the markets it serves. This include the study of the corporate mission, goals, vision statement, company history, customer perception, environment and social factors as influences on profitability; techniques for analyzing business, strategy formation and implementation.
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