COMD2400 Com­mu­ni­ca­tion De­sign II, FA2020

active 4 years, 2 months ago
COMD2400 Communication Design II, FA2020
This Course is OPEN.
Professor(s)
M. Genevieve Hitchings
Department
Communication Design
Course Code
COMD2400
Semester / Year
Fall 2020
Course Description

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project-based assignments from concept through final digital output are an integral part of the course.

Acknowledgements

This course was created by: M. Genevieve Hitchings

View the course(s) that this course is based on. This course has been cloned or re-cloned 3 times; view clone(s).

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