CDMG1111 Digital Media Foundations, FA2015

You must be logged in to reply to this topic.

  • First Assignment
  • #32163

    Ivy Strickland
    Participant

    “American Airlines rebrands itself”
    I learned that the logo was created in 1968, by Massimo Vignelli. I know other work from this artist I never knew this was included. I also learned that they were changing it in the first place because that is something that I wasn’t aware of.
    Opinions
    I understand the importance of tradition and the fact that the logo is very well known, but we are no longer in the 60’s and life period is about progression. We are in a new era things are upgraded and people are expected to adapt to the new trends example being old people with smart phones. Everything since the 60s has been updated so why not the logo? They kept the colors the same and kept the “American” Eagle distinction. What matters most in my opinion is the customer service which was addressed in the article so I’ll just have to wait and see how those reviews go.

    ” UCONN Husky” Article.
    I learned that different teams wore different uniforms with different logos. I learned that they’ve been trying to get it right since 1959.
    Opinions
    I Think it was a great idea for them to recreate their logo. You can see not only the update in technology throughout the years but also the upgrade in innovation and creativity. As stated their new logo gives them a more aggressive look versus the previous I’m fun come play kind of impression. I feel as though it will bring uniformity to the campus seeing as how before each sports uniform was slightly different now they will all have the “I’m proud to be apart of the UCONN family look.”

Viewing 1 post (of 1 total)

You must be logged in to reply to this topic.