Part 2

Session 5: Health Behavior Models


  1. This textbook provides an overview of key health behavior theories used for understanding ways to treat or mitigate certain health conditions.

National Cancer Institute. (2005). Theory at a Glance: A Guide for Health Promotion Practice.  U.S. Department of Health and Human Services.



  1. Frontline: Chasing Heroin

Session 6: Social Marketing


  1. Social Marketing for Public Health

Web Site:

  1. What is Social Marketing, Weinreich Communications


  1. Montana Meth Project TV ads
  2. NYC Health Anti-Soda Ad, Are You Pouring on the Pounds
  3. NYC State Anti-Smoking Ad


A photo of a branded subway. The image is of the Oscar insurance marketplace advertisement in wich the profile of a child is stamped with a "I'm covered."
An Oscar insurance ad in NYC subway. Photo Credit: K. Gregory
Two images of excessive drinking. Injured male on left; drunk women sitting on subway steps on right
A photograph taken in the 42nd Street subway. Image of a women who found excellent cancer treatment at Mount Sinai Hospital.
Mt Sinai Hospital brands 42nd street subway. Photo credit: K. Gregory
A New York City Deptartment of Health and Mental Hygeine message targeting men and women about contracting the Zika Virus from unprotected sexual contact
NYC DOHMH Zika Virus prevention messaging. Ad: NYC DOHMH
A photo of a branded City Bike rack with Northwell Urgent Care messaging on it.
Northwell Health Urgent Care brands City Bike.
Illustration of the Zika Virus prevention messaging. The message warns pregnant women about travelling to infected areas.
NYC DOHMH Zika Virus prevention messaging.
This photo was shot in New York City and captures a row of city bikes that have been branded with Northwell's urgent care "" It demonstrates how every commercial space can be branded and how area healthcare organizations make their expanding services known.
Northwell Urgent Care brands City Bike in NYC. Photo Credit: K. Gregory

Session 8: SWOT Analysis


  1. SWOT Analysis: Discover New Opportunities, Manage and Eliminate Threats