Contents
Session 5: Health Behavior Models
Read:
- This textbook provides an overview of key health behavior theories used for understanding ways to treat or mitigate certain health conditions.
National Cancer Institute. (2005). Theory at a Glance: A Guide for Health Promotion Practice. U.S. Department of Health and Human Services.
Theory-at-a-Glance-A-Guide-For-Health-Promotion-PracticeView:
Session 6: Social Marketing
Read:
Web Site:
View:
- Montana Meth Project TV ads
- NYC Health Anti-Soda Ad, Are You Pouring on the Pounds
- NYC State Anti-Smoking Ad
Images:
![A photo of a branded subway. The image is of the Oscar insurance marketplace advertisement in wich the profile of a child is stamped with a "I'm covered."](https://openlab.citytech.cuny.edu/gregoryhsa3602fa2018oer/files/2018/06/IMG_20171007_143543142-169x300.jpg)
![Two images of excessive drinking. Injured male on left; drunk women sitting on subway steps on right](https://openlab.citytech.cuny.edu/gregoryhsa3602fa2018oer/files/2018/06/Binge-Drinking-300x156.jpg)
![A photograph taken in the 42nd Street subway. Image of a women who found excellent cancer treatment at Mount Sinai Hospital.](https://openlab.citytech.cuny.edu/gregoryhsa3602fa2018oer/files/2018/06/IMG_20171007_122241341-300x169.jpg)
![A New York City Deptartment of Health and Mental Hygeine message targeting men and women about contracting the Zika Virus from unprotected sexual contact](https://openlab.citytech.cuny.edu/gregoryhsa3602fa2018oer/files/2018/06/zika-safe-sex-men-286x300.jpg)
![A photo of a branded City Bike rack with Northwell Urgent Care messaging on it.](https://openlab.citytech.cuny.edu/gregoryhsa3602fa2018oer/files/2018/06/IMG_20171009_112719486_HDR-169x300.jpg)
![Illustration of the Zika Virus prevention messaging. The message warns pregnant women about travelling to infected areas.](https://openlab.citytech.cuny.edu/gregoryhsa3602fa2018oer/files/2018/06/zika-fight-back-nyc-web-286x300.jpg)
![This photo was shot in New York City and captures a row of city bikes that have been branded with Northwell's urgent care "GoHealthUC.com." It demonstrates how every commercial space can be branded and how area healthcare organizations make their expanding services known.](https://openlab.citytech.cuny.edu/gregoryhsa3602fa2018oer/files/2018/06/IMG_20171009_112715496-169x300.jpg)