“Heights Chateau Fine Wines & Spirits” located at 123 Atlantic Avenue Brooklyn, NY 11201 has a remarkable reputation providing its customers over 2,000 different types of wines to select from and contributing over 30 years of service and experience. The shops unique style is able to lure customers in and experience the different types of wines from around the world. The shops environment is quiet and dim lights which gives a peaceful and calm feeling. The shop continues to pursue a successful business and service to its visitors and customers.

My experience at the “Heights Chateau” was amazing. Once I arrived at the location, I was impressed with the design of the shop, it was all black with gold, bold capital letters that spelled out “Heights Chateau Fine Wines & Spirits” it also had open windows which give the visitor a glimpse of what they are going to expect inside the shop. The only thing that threw me off was the decorations that were displayed on the windows. It could have been well thought out and look more presentable but in general, it is an amazing wine shop. I have gotten the opportunity to meet Chris who has worked in the shop for years and has experience in the business as well. Chris was very informative and profession and knew particular words that have been used in class such as vinification, vitification etc.

Some of the questions that I asked Chris were, What is the most popular wine sold? And he answered, “There are several popular wines that customers buy such as the, Sacha Lichine Single Blend Rose Vin De France, Marlborough Sauvignon Blanc Oyster Bay New Zealand, D’Esclans Whispering Angel Rose and J.Lohr Riverstone Arroyo Seco Chardonnay.” How is the shop/products advertised? “The shop has a website where we coordinate customer guest list and subscription as well as web promotion such as social media.” Are wines displayed depending on change of season or trends? “No. Different sections are organized by country such as the U.S, Europe etc. for an example France is organized from northern through southern, white wines first, regions such as Bordeaux, Burgundy, Rhone Valley and then the southwest.” Are most wines selected from local or international vineyards? “Yes. We work close with distributors and sell representatives who we believe are the best for our shop, we send staff to sample and taste wine who a few have experience in the business for years. Mathew LaSorsa who is the owner of Heights Chateau have four consultants who taste everything that’s going to be displayed in the shop.” I actually was lucky enough to meet the owner although he was busy at the time, so I could not ask him questions but it was an inspirational moment to see a successful entrepreneur and learn about the different strategies he uses when making decisions of the particular wines are being selected and sold in his shop. Do prices range depend on the age of the wine or its geographic? “Reputation of the wine, its quality, case production and vinification are all aspects that are contributed into pricing.” How is the Heights Chateau unique and different from others? “We have a small staff who are well educated and dedicated for the success of the shop. Our staff has 150 years of experience. Myself have 32 years in the business and the owner has over 40 years, solidly has been drinking wine for 25 years. In business people are use to creating supply and demand but our goal is to create demand where we are able to sell quality wine from all over the world.”

In conclusion, Heights Chateau is able to stand out due to their high-quality wines as  well as high experienced staff. Their wide variety of wines from all over the world in their small shop is a perfect fit for  marketing purposes especially in the hospitality industry. Heights Chateau is able to provide quality and quantity for their customers  and I would highly recommend for family and friends to visit Heights Chateau  Fine Wines and Spirits and experience the different types of wines with different features such as flavors, geography, design, age and many more.

As stated in the picture”Staff Selection Wines $12.99 & Under” displays several wines at a affordable price.

Some wines such as Alsace Joseph Cattin Riesling and Vin D’Alsace Jean Rosen Pinot Blanc 2016 are displayed under France.

Some wines that are displayed under Spain are, Tres Picos Borsao Garnasha 2015 and Mercedes Eguren Shirag Tempamillo 2013 and many more.

This picture shows U.S Sparkling Wines such as the Schramsberg Blanc De Blancs and Sea Smoke Sea Spray.