New York Distilling Company

I visited the New York Distilling Company located at 79 Richardson Street, Brooklyn, New York 11211, and participated in their V.I.P. tour and learned about the history, process and techniques that are practiced in the New York Distilling Company. I had the pleasure to meet with Diane Wade who is the Brand Ambassador and also the tour guide, she was very informative and specific in detail which was very helpful and clear to understand. The New York Distilling Company has been distilling since December 5, 2011. The Prohibition occurred throughout the years of 1920-1933, in which it was an act that banned the production and sale of alcoholic beverages in the United States. It ended in December of 1934; all distilleries opened back up in farms, farmers preserving its crops. During the months of October to February, which is within five months of winter in New York City, there are not a lot of crops that farmers are able to use to make for alcohol, sales within the winter times decrease d in income. Distilling alcohol is a natural preservative, for an example, harvested grapes crushes juice which fermentation occurs that creates alcohol and liquid is at 12 to 14 percent A.B.V. (alcohol by volume) stable distilling is higher in percentage in alcohol and it can last for years without much care and it does not matter what condition or weather it is in. Federal law changed in 1933, state laws really didn’t necessarily change in New York State in which it was not legally able to distill again until 2002, which caused an 82 year gap of no distilling production in New York State. In 2017 all 50 state change their laws to allow distilling. Allen Katz who is the co-founder along with his partners Tom Potter who is the co-founder of the Brooklyn Brewery and Bill Potter opened the New York Distilling Company in 2011.

New York Distilling Company

New York Distilling Company

Rye which is a cereal grain and Juniper which comes from the word Jenever in Dutch as well as the word Gin, are the two main important ingredients that are distilled in the New York Distilling company creating the Dorothy Parker New York Gin, Perry’s Tot Navy Strength Gin, Chief Gowanus New Netherlands Gin, Ragtime Straight Whiskey, Ragtime Rye New York Straight Rye Whiskey and Mister Katz’s American Classic Rock and Rye Whiskey. The process in making both the Rye Whiskey and Gin at New York Distilling Company is first: Fermentation: which makes alcohol, yeast plus sugar equals alcohol plus carbon dioxide plus heat. In the mash bill, grain and water is mixed together in the mash tun, 75 percent rye, 13 percent corn and 12 percent malt is in a tank, it is then transferred into a different tank and yeast is added and fermentation begins which can take up to four day and ends up with an A.B.V. of ten percent. Second: Distillation: (concentrate alcohol) the separation of water and alcohol process in a continuous still. Fermented mash goes inside the pot to heat, the alcohol vapor occurs and travels through the columns, and then vapor is turning back into liquid, alcohol boils at 78 degrees Celsius and water boils at 100 degrees Celsius, after two runs 75 percent A.B.V. Third: Gin: is re-distill base spirit with juniper and other botanicals. Lastly: Rye Whiskey is put in rye distillate in New American Charred Oak Barrels for three or more years.

Continuous Still is the process of Distilling: the separation of alcohol and water and other materials.

Rye cereal grain

Rye which is a cereal grain. Ingredient use to make Whiskey.

Juniper which looks like black peppers but are not. Is the ingredient to make Gin. Also tasting location.

Mash Tun. Tanks used to ferment.

 

There were three Gin’s and three Whiskeys to taste, I was advised to first smell the product through my noise while with my mouth open to have both the effect of scent and taste, also when tasting the product, gently coat the tongue, roll it back and then breathe, also there was a technique called the “Kentucky Chew” which is a smacking motion activating essentials oils and taste, the chew pops the flavors on the palate. The first sample we tasted was the Dorothy Parker New York Gin, it was very tannin and full-bodied as well as acidic on the palate. It has juniper, lemon orange, dry berries, cinnamon and citrus and has a clear color like water. The second sample was the Perry’s Tot Navy Strength Gin, it is a cocktail spirit with a 44 percent A.B.V. it had a spicy black pepper taste, citrus palate clear color like water. The third sample was the Chief Gowanus New Netherlands Gin, it is a barrel aged gin which had an oak character and clear like water. The fourth sample was the Ragtime Straight Whiskey, caramel, vanilla, and spice on the palate and the color is brown. The fifth sample was the Ragtime Rye New York Straight Rye Whiskey apple jack barrel finish subtle tones of fruit on the noise, it has a brown color, and the sixth sample was the Mister Katz’s American Classic Rock and Rye Whiskey had a orange candy and cinnamon palate, orange-red color.

In conclusion, the New York Distilling Company was a new learning experience and the tour was very informative and exciting. At the end of the tour I was given the choice to pick a small bottle of either the three gins or whiskeys and I picked the Mister Katz’s American Classic Rock and Rye Whiskey because it was fruity and savory. In “Rock and Rye Returns to the Mix.” by Robert Simonson states, “Beyond using rye whiskey and sugar syrup, the makers of rock and rye have some leeway in creating a formula. Both Mr. Katz’s and Mr. Cooper’s recipes have citrus, but Mr. Katz adds cinnamon and Mr. Cooper includes bitters. Mr. Katz uses a youthful rye, no older than one year, as his base, and sets his alcohol level at a relatively low 32.5 percent in hopes that it will be considered as a cocktail mixer. Mr. Cooper uses a six-year-old rye, with a heartier 42 percent alcohol.” This quote portrays the idea of Mr. Katz analyzing and producing a new look for the Rock and Rye Whiskey which has history and transforming it into a cocktail that the public can enjoy.

Dorothy Parker New York Gin, Perry’s Tot Navy Strength Gin, Chief Gowanus New Netherlands Gin, Ragtime Straight Whiskey, Ragtime Rye New York Straight Rye Whiskey and Mister Katz’s American Classic Rock and Rye Whiskey.

New American Charred White Oak Barrels for whiskey.

Oak barrel, opened for 2 years and it has a red line which indicates how far the whiskey has been soaked through the wood.

 

New American Charred Oak Barrel.

Work Cited

Our Team. New York Distilling Company. Retrieved November 15, 2017, from http://www.nydistilling.com/team/

Simonson, R. (2014, October 27). Rock and Rye Returns to the Mix. New York Times. Retrieved November 15, 2017, from https://www.nytimes.com/2014/10/29/dining/rock-and-rye-returns-to-the-mix.html

Heights Chateau Fine Wines & Spirits

“Heights Chateau Fine Wines & Spirits” located at 123 Atlantic Avenue Brooklyn, NY 11201 has a remarkable reputation providing its customers over 2,000 different types of wines to select from and contributing over 30 years of service and experience. The shops unique style is able to lure customers in and experience the different types of wines from around the world. The shops environment is quiet and dim lights which gives a peaceful and calm feeling. The shop continues to pursue a successful business and service to its visitors and customers.

My experience at the “Heights Chateau” was amazing. Once I arrived at the location, I was impressed with the design of the shop, it was all black with gold, bold capital letters that spelled out “Heights Chateau Fine Wines & Spirits” it also had open windows which give the visitor a glimpse of what they are going to expect inside the shop. The only thing that threw me off was the decorations that were displayed on the windows. It could have been well thought out and look more presentable but in general, it is an amazing wine shop. I have gotten the opportunity to meet Chris who has worked in the shop for years and has experience in the business as well. Chris was very informative and profession and knew particular words that have been used in class such as vinification, vitification etc.

Some of the questions that I asked Chris were, What is the most popular wine sold? And he answered, “There are several popular wines that customers buy such as the, Sacha Lichine Single Blend Rose Vin De France, Marlborough Sauvignon Blanc Oyster Bay New Zealand, D’Esclans Whispering Angel Rose and J.Lohr Riverstone Arroyo Seco Chardonnay.” How is the shop/products advertised? “The shop has a website where we coordinate customer guest list and subscription as well as web promotion such as social media.” Are wines displayed depending on change of season or trends? “No. Different sections are organized by country such as the U.S, Europe etc. for an example France is organized from northern through southern, white wines first, regions such as Bordeaux, Burgundy, Rhone Valley and then the southwest.” Are most wines selected from local or international vineyards? “Yes. We work close with distributors and sell representatives who we believe are the best for our shop, we send staff to sample and taste wine who a few have experience in the business for years. Mathew LaSorsa who is the owner of Heights Chateau have four consultants who taste everything that’s going to be displayed in the shop.” I actually was lucky enough to meet the owner although he was busy at the time, so I could not ask him questions but it was an inspirational moment to see a successful entrepreneur and learn about the different strategies he uses when making decisions of the particular wines are being selected and sold in his shop. Do prices range depend on the age of the wine or its geographic? “Reputation of the wine, its quality, case production and vinification are all aspects that are contributed into pricing.” How is the Heights Chateau unique and different from others? “We have a small staff who are well educated and dedicated for the success of the shop. Our staff has 150 years of experience. Myself have 32 years in the business and the owner has over 40 years, solidly has been drinking wine for 25 years. In business people are use to creating supply and demand but our goal is to create demand where we are able to sell quality wine from all over the world.”

In conclusion, Heights Chateau is able to stand out due to their high-quality wines as  well as high experienced staff. Their wide variety of wines from all over the world in their small shop is a perfect fit for  marketing purposes especially in the hospitality industry. Heights Chateau is able to provide quality and quantity for their customers  and I would highly recommend for family and friends to visit Heights Chateau  Fine Wines and Spirits and experience the different types of wines with different features such as flavors, geography, design, age and many more.

As stated in the picture”Staff Selection Wines $12.99 & Under” displays several wines at a affordable price.

Some wines such as Alsace Joseph Cattin Riesling and Vin D’Alsace Jean Rosen Pinot Blanc 2016 are displayed under France.

Some wines that are displayed under Spain are, Tres Picos Borsao Garnasha 2015 and Mercedes Eguren Shirag Tempamillo 2013 and many more.

This picture shows U.S Sparkling Wines such as the Schramsberg Blanc De Blancs and Sea Smoke Sea Spray.